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• Report The Forrester Wave™: DDoS Mitigation Solutions, Q1 2021

  The 11 Providers That Matter Most And How They Stack Up

  March 3, 2021 | David Holmes

  In our 28-criterion evaluation of DDoS mitigation solution providers, we identified the 11 most significant ones — A10 Networks, Akamai Technologies, Alibaba Cloud, Amazon Web Services, Cloudflare,...

• Report The New Privacy: It's All About Context

  Vision: The Customer Trust And Privacy Playbook

  February 26, 2021 | Fatemeh Khatibloo

  In the age of internet-connected devices, with cameras everywhere and sensors in our most private spaces, privacy is essential for earning and maintaining consumer trust. Context is key —...

• Report Now Tech: Data Security Platforms, Q1 2021

  Forrester's Overview Of 26 Data Security Platform Providers

  February 25, 2021 | Heidi Shey

  You can use data security platforms to take a data-centric approach to securing data, provide a center of gravity for integration with additional security technologies, and streamline your overall...

• Report The Forrester New Wave™: Cybersecurity Risk Ratings Platforms, Q1 2021

  The Seven Providers That Matter Most And How They Stack Up

  February 25, 2021 | Paul McKay, Alla Valente

  In Forrester's evaluation of the emerging market for cybersecurity risk ratings, we identified the seven most significant providers in the category — BitSight, Black Kite (previously Normshield),...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

  The Eight Providers That Matter Most And How They Stack Up

  February 8, 2021 | Fatemeh Khatibloo, Nick Monroe

  In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...

• Report Understand Your Customers To Build Trust: Forrester's 2020 Consumer Privacy Segmentation

  Landscape: The Customer Trust And Privacy Playbook

  February 5, 2021 | Fatemeh Khatibloo, Stephanie Liu

  As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...

• Report Get Your Data Deprecation Plan Together

  Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches

  February 1, 2021 | Tina Moffett, Fatemeh Khatibloo, Joanna O'Connell

  Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data...

• Report Marketers Versus Customers: Opposing Forces Erupt

  Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith

  January 20, 2021 | Melissa Parrish

  Marketers set out to be customer-focused with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs...

• Report The Future Of Data Security And Privacy: Growth And Competitive Differentiation

  Vision: The Data Security And Privacy Playbook

  January 19, 2021 | Enza Iannopollo, Heidi Shey

  From data breaches that corrupt business performance and reputation, to privacy violations that hurt consumers, to unwarranted workplace surveillance that diminishes employee trust and experience,...

• Report A Strategic Guide For Controlling And Securing Your Data

  Forrester's Data Security Control Framework

  January 19, 2021 | Heidi Shey

  In organizations that are complex or that have huge amounts of data, security, risk, and privacy pros often don't know where to start. A Zero Trust approach where data security is a key pillar is...

• Report Establish Your Human Risk Management For Cybersecurity And Privacy Excellence

  Beginner Level: People Practices For Cybersecurity And Privacy

  January 13, 2021 | Jinan Budge

  If you're just starting your journey to cybersecurity and privacy maturity, you're not alone. If CIOs, chief information security officers (CISOs), and chief privacy officers (CPOs) establish...

• Report Elevate Your Human Risk Management Practices With Metrics

  Intermediate Level: People Practices For Cybersecurity And Privacy

  January 13, 2021 | Jinan Budge

  Firms at the intermediate phase of cybersecurity and privacy maturity begin to measure everything. With the right metrics in place in areas such policy effectiveness and employee skills...

• Report Drive Growth With Customer Trust And Build Brand Resilience

  Advanced Level: Technology Practices For Cybersecurity And Privacy

  January 11, 2021 | Amy DeMartine, Jeff Pollard, Stephanie Balaouras

  When customers trust you, they want to do more business with you. They're also willing to share more personal data with you and, often, to pay a premium for your products and services. This report...

• Report Lay Your Security Tech Foundation

  Beginner Level: Technology Practices For Cybersecurity And Privacy

  January 11, 2021 | Jeff Pollard, Amy DeMartine

  This report — the first of three in the technology competency of the cybersecurity and privacy playbook — outlines the technologies that CIOs and other technology leaders should prioritize to help...

• Report Proactively Protect Customers From Fraud, Cybercrime, And Privacy Abuses

  Intermediate Level: Technology Practices For Cybersecurity And Privacy

  January 11, 2021 | Jeff Pollard, Amy DeMartine, Stephanie Balaouras

  CIOs and technology leaders in the intermediate phase of cybersecurity and privacy maturity must ensure that security always travels with the data and should position data security and privacy as...

• Report The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons

  The Vision Report In The Cybersecurity And Privacy Playbook

  January 8, 2021 | Jeff Pollard, Heidi Shey, Fatemeh Khatibloo

  The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to...

• Report Secure Your Customers And Protect Your Brand

  Executive Overview: The Cybersecurity And Privacy Playbook

  January 5, 2021 | Merritt Maxim, Laura Koetzle

  Today, CIOs and CTOs are transforming the foundations of their business using a range of technologies. A successful digital transformation must be accompanied by a cybersecurity and privacy...

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  Playbook The Data Security And Privacy Playbook For 2021

  Protect Your Intellectual Property And Customer Data From Theft And Abuse

  Data is the lifeblood of today's digital businesses. Sophisticated cybercriminals are determined to steal it, and employees can abuse it. IP theft erases competitive advantage, while privacy...

  Read more of the Executive Overview >
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  Playbook The Customer Trust And Privacy Playbook For 2021

  Make Privacy A Competitive Differentiator

  Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...

  Read more of the Executive Overview >

• Report Gauge Your Data Security And Privacy Maturity

  Assessment: The Data Security And Privacy Playbook

  December 18, 2020 | Enza Iannopollo, Heidi Shey

  To transition from an organization that treats privacy and data security as compliance requirements to achieve the lowest possible cost to one that champions privacy and uses its technology prowess...

• Report To Win And Retain Consumers During The Pandemic, Start With Empathy

  Demonstrate Empathy By Designing For Unique Customer Risk Profiles

  December 17, 2020 | Anjali Lai, Martin Gill

  Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...

• Report Operationalize Your Return-To-Work Strategy: Mitigate Privacy Risk

  A Return-To-Work Series Report

  December 16, 2020 | Enza Iannopollo

  As local government organizations begin to lift shelter-in-place orders, businesses are finalizing plans to reopen workspaces. But many business leaders remain unsure if the safeguards they...

• Report Opportunities And Risks Accompany The Use Of Employee Collaboration And Meeting Technology

  Video, Audio, And Chat Just Got More Complicated For Enterprises

  December 11, 2020 | Cheryl McKinnon, Art Schoeller, Heidi Shey

  Hundreds of millions of workers are on chats, video, and audio calls each day, with many working from home — this is the "new normal." Application development and delivery (AD&D) leaders and their...

• Report Research Overview: Personalization

  A Guide To Our Personalization-Related Research

  December 11, 2020 | Rusty Warner, David Novitzky

  B2C marketers strive to deliver relevant, personalized customer experiences. But heightened customer expectations, conflicting business goals, overlapping technologies, and execution challenges...