Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Australian Consumer Tech Stack

  Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

  October 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012

  July 21, 2011 | Reineke Reitsma

  Is there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa...

• Report Technographics Insight: Who Buys Mobile Services In Asia Pacific?

  July 31, 2009 | Reineke Reitsma

  This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

• Report A Consumer Market Researcher's Introduction To Mobile POST

  July 9, 2009 | Reineke Reitsma

  Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

• Report A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

  February 2, 2009 | Reineke Reitsma

  In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products...

• Report Technographics® Insight: Which Europeans Use New Customer Service Methods?

  June 5, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the customer service methods Europeans like and use. It examines more particularly the methods consumers use to contact their main mobile phone operator.

• Report Broadband Uptake In Europe

  November 21, 2007 | Reineke Reitsma

  European countries are not at the same level with Internet and broadband adoption. However, when looking at Internet users, the uptake of broadband is more comparable across countries: two-thirds...