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  • Report Now Tech: Omnichannel Media Management, Q2 2019

    Forrester's Overview Of 24 Omnichannel Media Management Providers
    June 14, 2019 | Joanna O'Connell

    An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...

  • Report Paid Search And SEO Shouldn't Be Your Only Discovery Tools

    Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention
    February 5, 2018 | Collin Colburn

    Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible...

  • Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • Report The Rise Of Intelligent Agents

    How Evolved Versions Of Siri, Google Now, Cortana, And Alexa Will Upend The Brand-Customer Relationship
    September 12, 2016 | Jennifer Wise

    Early-stage intelligent agents (IAs) have arrived and are gaining traction among consumers. And as consumers fall in love with the customized, proactive utilities IAs provide, IAs will capture the...

  • Webinar 2016 Mobile Predictions

    December 7, 2015 | Thomas Husson, Julie Ask

    This Webinar walks you through the key mobile trends to expect in 2016. Agenda: What are the key trends likely to shape the global market next year? How will they affect the vendor landscape? How...

  • Report The State Of Mobile Technology For Marketers, 2014

    October 23, 2014 | Thomas Husson

    Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

  • Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

    ForecastView Spreadsheet
    October 8, 2014 | Michael O'Grady

    In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

  • Report Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve
    July 7, 2014 | Thomas Husson

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report The Case For Google Plus

    Three Reasons Every Marketer Should Use It
    March 31, 2014 | Nate Elliott

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

  • Report How To Exploit The Database Of Affinity

    And Why Google, Not Facebook, Will Dominate Affinity Marketing
    April 15, 2013 | Nate Elliott

    Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up...

  • Report Case Study: YouTube Adapts Its Product Strategy For Education

    March 20, 2012 | Sarah Rotman Epps

    Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

  • Report Engage Conversationalists Using The POST Framework

    How To Create Social Media Strategies For Your Conversationalist Customers
    June 16, 2010 | Augie Ray

    With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what...

  • Report The Splinternet

    Preparing For An Internet Fragmented By Devices And Passwords
    January 26, 2010 | Josh Bernoff, Shar VanBoskirk

    The standardized Internet is fraying. Long live the Splinternet. Interactive marketers have thrived in the golden age of the Web, where people access Web sites using standard, similarly formatted...

  • Report Gen Y Points To A Mobile Future For Local Search

    October 13, 2009 | Abe Garon, Sarah Rotman Epps

    Search is a high-stakes business: Forrester estimates that the US search market overall is worth $15 billion in 2009, of which local advertising spend is nearly $4 billion. The companies vying for...

  • Report Sidewiki: Dealing With Google's Land Grab

    Your Best Defense Is To Build Your Own Social Site Features
    September 30, 2009 | Josh Bernoff

    Google announced Sidewiki, a product that allows users of Google's Toolbar to share their comments on any Web site. Just as we predicted, this endows all Web sites with social features and...

  • Report Why Mobile's Time Has Come

    Consumer-Facing Firms Must Develop, Or Revive, Their Mobile Strategies
    July 21, 2009 | Ian Fogg

    Most strategists realize that mobile is hot, but they're perhaps less sure whether this is hot air or the white heat of progress. The high-profile arrival of Apple and Google in the mobile market...