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• Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019

  Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping

  February 25, 2019 | Brendan Miller, Jennifer Wise

  Mobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...

• Report 2018 Retail Best Practices: Mobile Web

  Apply Lessons Learned From Forrester's Retail Wave™: US Mobile Web, Q4 2017

  February 2, 2018 | Brendan Miller

  Mobile web is booming: We forecast that US retail sales via smartphone will grow at a compound annual growth rate (CAGR) of 18% over the next five years. Plus, smartphones will impact more than...

• Report Assess How Your Omnichannel Capabilities Stack Up

  November 13, 2017 | Michelle Beeson

  Forrester's 2017 Retail Omnichannel Capabilities Assessment benchmarked 16 leading UK and US retailers to help digital business executives understand how their omnichannel capabilities compare with...

• Report US Retail Segmentation: Gen Y Online Shoppers

  Using Forrester Technographics® To Profile Generation Y Online Shoppers In The US

  May 19, 2014 | Martin Gill, Sucharita Kodali, Douglas Roberge

  In the US, Gen Y is a digitally savvy segment that frequently buys online through a number of touchpoints and will continue to be a core segment for US online retailers for years to come. eBusiness...

• Report Website Functionality Benchmark 2011: Luxury Department Stores

  Forrester Applies Its Website Functionality Benchmark Methodology To The Sites Of Four US Luxury Department Stores

  October 5, 2011 | Patti Freeman Evans

  Forrester applied its Website Functionality Benchmark evaluation methodology to the top four US luxury department stores: Barneys New York, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. These...