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  • Webinar Key Trends Shaping Infrastructure-As-A-Service Native Security

    Wednesday, March 10, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

    In this webinar, we review key customer requirements as well as cloud service provider vendors' investments shaping the next 12 to 18 months of infrastructure-as-a-service platform native security...

  • Webinar The State of Chat In Retail: The Current And Future States

    Tuesday, February 23, 2021, 2:00 p.m.-3:00 p.m. Eastern time (19:00-20:00 GMT) | Julie Ask, Nicole Murgia, Hailey Colin

    Consumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 114 top brands,...

  • Webinar Emerging Technology Trends In Banking For 2021

    Thursday, February 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann, Martha Bennett

    Banks are transforming their organizations with digital technologies. Forces such as emerging technology, fintechs, changing customer behavior, and the decomposition of the banking industry are...

  • Webinar The State Of SMB Banking, 2021

    Thursday, February 11, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Aurelie L'Hostis

    Small and medium-size businesses (SMBs) remain underserved by traditional financial services providers. Many have been severely hit by the COVID-19 pandemic crisis and need to build resilience to...

  • Webinar The Three Megatrends For Customer Service In 2021

    Wednesday, February 10, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Kate Leggett

    This pandemic has revealed a unique opportunity for customer service organizations. On one hand, it has elevated the importance of customer service to nurture customers to retain their loyalty...

  • Webinar Blockchain Predictions 2021: Is It Time To Stop Talking About Blockchain?

    Wednesday, February 10, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Martha Bennett

    This packed session starts with a brief review of Forrester's blockchain predictions for 2020 and how the pandemic impacted developments. Following that, a deeper dive into the predictions for 2021...

  • Webinar Marketing Measurement: Better ROI Today, Deeper Insight Tomorrow

    Tuesday, February 9, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett, Jim Nail

    Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is...

  • Webinar Consumer Outlook On 2021

    Thursday, February 4, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Anjali Lai, Martin Gill

    2020 will be remembered as a transformational year in world history; now, the decisions, actions, and innovations that occur in 2021 will set the trajectory for pandemic recovery and rebound that...

  • Webinar How To Secure And Govern Non-Human Identities

    Wednesday, February 3, 2021, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Sean Ryan

    Do you know how many software bots, physical robots, or internet of things (IoT) devices are connected to your network? How many of these devices store or interact with critical data? Such...

  • Webinar Holiday 2020 Recap: Insights And Lessons

    Tuesday, February 2, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Kristopher Arcand

    Join Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...

  • Webinar European Tech Market Outlook For 2020 And 2021

    Modest Recoveries In 2021 After 2020 Pandemic Recessions
    Monday, February 1, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels, Michael O'Grady

    This webinar covers Forrester's updates to our forecast for 2021 for business and government purchases of tech goods and services in Europe overall and for the eight largest European tech markets...

  • Webinar Case Study: Singapore's Journey To Deploying Responsible AI

    Thursday, January 28, 2021, 3:30 a.m.-4:10 a.m. Eastern time (08:30-09:10 GMT) | Achim Granzen

    On the heels of personal data protection acts, leading governments like Singapore’s are now turning their attention to how data is being used to generate insights and automate processes with...

  • Webinar Forrester's 2020 Review Of European And UK Banks' Mobile Apps

    Insights, Best Practices, And Lessons Learned
    Tuesday, January 26, 2021, 5:00 a.m.-6:00 a.m. Eastern time (10:00-11:00 GMT) | Karine Cardona-Smits, Luis Deya

    For millions of people, mobile apps have become the hub of their banking relationship and the starting point for many financial decisions and activities. To gauge how effective and easy different...

  • Report Agile And Design Teams: Better Together

    Improve CX And EX With Great Collaboration Between Designers And Developers
    January 21, 2021 | Karine Cardona-Smits

    Companies are adopting agile frameworks and adding designers to their delivery teams to improve digital experience development efforts. But these two constituencies don't rely on the same workflow,...

  • Report Why And How To Master Experience Design

    Executive Overview: The User Experience Playbook
    January 21, 2021 | David Truog

    As customers gravitate to digital more than ever, companies are prioritizing user experience (UX). Why this response? Because experience quality can make or break a business, and the range from bad...

  • Report Establish Your Experience Research Practice

    Beginner Level: Research Practices For CX Transformation
    January 21, 2021 | Kelly Price

    This report about experience research — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented...

  • Report Evolve Your Experience Research Practice

    Advanced Level: Research Practices For CX Transformation
    January 21, 2021 | Kelly Price

    This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have scaled up their practice, so their companies: 1) follow...

  • Report Scale Your Experience Research Practice

    Intermediate Level: Research Practices For CX Transformation
    January 21, 2021 | Kelly Price

    This report about experience research — one of the six competencies of customer experience (CX) — is for experience research leaders who have established a solid practice, so their companies...

  • Blog Le CDO Prend Sa Place Autour de la Table

    January 21, 2021 | Jennifer Belissent, PhD

    De plus en plus, les CDOs rejoignent la table des comités exécutifs d’entreprise. Maintenant, il faut qu’ils comprennent ce qu’on attend d’eux. Le monde a changé, et les décideurs dans...

  • Blog It’s Time To Stop Paying For Commoditized Endpoint Security Features

    January 21, 2021 | Chris Sherman

    Today’s enterprise security buyers evaluating a new endpoint security suite often begin with a security RFP layered thick with many existing endpoint security features and capabilities, including...

  • Blog What I See Coming For The Channel: 2021

    January 21, 2021

      Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly...

  • Report Gear Up For Experience Design

    Tools And Technology: The User Experience Playbook
    January 21, 2021 | David Truog

    Companies investing in better user experience (UX) need tools for experience design (XD) but face a complex provider landscape spanning 19 categories of digital services and products. These tools...

  • Report Best Practices In Indian Mobile Payment Apps

    January 21, 2021 | Arnav Gupta

    In 2019, Forrester conducted a Forrester Wave™ evaluation of Indian payment apps, assessing the functionality and user experience (UX) of the top Indian payment app providers. However, these apps...

  • Blog Five Actions Every Portfolio Marketer Should Take To Drive Business Value In 2021

    January 21, 2021

    Let’s get straight to the most important job of portfolio marketers: to lead their organization through an audience-centric transformation. We’ve been talking about the need for organizations to...

  • Report Marketers Versus Customers: Opposing Forces Erupt

    Reevaluate Your Fundamental Marketing Assumptions To Regain Customers' Faith
    January 20, 2021 | Melissa Parrish

    Marketers set out to be customer-focused with the best intentions. They build customer profiles and personalize interactions — but inadvertently create creepy and even harmful experiences. CMOs...

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