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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Forrester Wave™: B2B Customer Analytics, Q1 2019
The Six Providers That Matter Most And How They Stack Up
March 11, 2019 | Allison SnowIn our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...
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Report New Tech: B2B Marketing Data Management Solutions, Q1 2019
Forrester's Landscape Overview Of 29 Providers
January 31, 2019 | Steven CaseyThe foundation of customer-obsessed marketing is the ability to collect, analyze, and manage the customer data to derive insights. But most B2B marketers have low confidence in the quality of their...
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