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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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McDonald's Excels At Localizing Its Products And Marketing
February 11, 2021
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Italian Consumers Are More Sensitive To Local Values
February 11, 2021
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Consumer Values Differ Dramatically By Country
February 11, 2021
Search Results
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Report Geopolitical Disruption Demands Local Trust
CMOs At Global Brands Must Pivot To Truly Multilocal Operations
February 11, 2021 | Thomas HussonEven before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...
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Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era
What B2C Businesses Need To Know To Survive And Thrive In The Next Decade
It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....
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