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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Forrester's Empowered Customer Segmentation
December 15, 2020
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Empowered Customers Will Seek Shared Values
December 15, 2020
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Forrester's Empowered Customers In The US In 2020
December 15, 2020
Search Results
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Report To Win And Retain Consumers During The Pandemic, Start With Empathy
Demonstrate Empathy By Designing For Unique Customer Risk Profiles
Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...
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Report The Future Of The Empowered Consumer In The US
The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
December 15, 2020 | Anjali LaiPeople rebound from crises by discovering and flexing their muscles of empowerment. For over 20 years, we've used hundreds of thousands of global consumer surveys to measure the drivers and...