Search Results

• Report The Consumer Tech Stack

  Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

  April 5, 2018 | James McQuivey, PhD, Gina Fleming

  Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

• Report Millennials Drive The Sharing Economy

  North American Consumer Technographics®

  January 29, 2018 | Jonathan Winkle

  The sharing economy — peer-to-peer platforms that provide access to shared goods and services — is firmly established and poised to grow to an estimated $335 billion in the US by 2025. Millennials...

• Report Facebook Loses Ground Among US Online Youth

  A North American Consumer Technographics® Report

  December 12, 2017 | Anjali Lai

  In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

• Report The State Of Empowered Customers And Technology: Benchmark 2017, US

  North American Consumer Technographics®

  August 10, 2017 | Reineke Reitsma

  For the first time, we present an annual report that shows the impact of technology on US empowered customers' attitudes, behaviors, and expectations, based on the Forrester Data Consumer...

• Report How To Advertise To Consumers Who Hate Ads

  Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy

  July 21, 2017 | Jim Nail, Drew Green

  With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily...

• Report The State Of Consumers And Technology: Benchmark 2017, US

  North American Consumer Technographics®

  June 28, 2017 | Gina Fleming

  This report is our annual overview of the impact of technology on US consumers' attitudes, behaviors, and expectations in a rapidly changing world, based on the Forrester Data Consumer...

• Report Empowered Customers Demand Contextual Privacy

  A North American Consumer Technographics® Report

  April 6, 2017 | Anjali Lai, Gina Fleming, Fatemeh Khatibloo

  Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly empowered...

• Report What Millennials Need From Your Loyalty Program

  A Technographics® 360 Report: Using Survey And Qualitative Data

  October 17, 2016 | Anjali Lai

  Millennials are notoriously hard to retain; they tend to value intangible experiences over product acquisition more than any other generation. In a world where loyalty programs are table stakes and...

• Report The State Of Consumers And Technology: Benchmark 2016, US

  North American Consumer Technographics®

  August 24, 2016 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data....

• Report Brief: Facebook (Still) Dominates Teens' Social Usage

  Kids May Not Think It's Cool, But They're Using It As Much As Ever Before

  December 1, 2015 | Gina Fleming, Nate Elliott

  Marketers seem to think teens are fleeing Facebook. The reality is that this couldn't be further from the truth. Sure, young people don't think Facebook is very cool — but that doesn't mean they've...

• Report The State Of Consumers And Technology: Benchmark 2015, US

  North American Consumer Technographics®

  September 28, 2015 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

• Report How To Reach US Investors

  What Different Investor Segments Really Want

  April 10, 2015 | Bill Doyle

  This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: Forrester's investor segmentation and media consumption data...

• Report Why US Investors Behave The Way They Do

  Segmenting US Investors, 2015

  April 10, 2015 | Bill Doyle

  This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: US investors comprise half of all online US adults — a vast...

• Report Millennials: A Demographic Overview

  North American Consumer Technographics®

  February 25, 2015 | Gina Fleming

  In this demographic overview, we analyze Millennials, those consumers born in the 1980s and mid-1990s who are ages 18 to 34 — a group that has grown up with online shopping, smartphones, and social...

• Report The New Mobile Mind Shift Index: Global

  Global Consumer Technographics®

  November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

  Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

• Report How Do Teens Use Social Media?

  North American Consumer Technographics®

  July 21, 2014 | Gina Fleming, Nate Elliott

  use social media on a regular basis. The majority of young consumers ages 12 to 17 connect with their friends on social networks every day. They start using social media at a young age and continue...

• Report Brief: Facebook Dominates Teens' Social Usage

  Why The Sky Isn't Falling On The World's Favorite Social Network

  June 24, 2014 | Nate Elliott, Gina Fleming

  Since Facebook's CFO admitted in 2013 that young teens were visiting the site slightly less frequently, most marketers have accepted as fact that teens are fleeing the site en masse. But that's...

• Report The New Mobile Mind Shift Index

  Analyzing The Appetites Of Your Mobile Customers

  June 3, 2014 | Josh Bernoff, Roxana Strohmenger

  You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index...

• Report Time-Shifted TV Opens The Doors To Dynamic Ad Insertion And Addressability

  Boost Targeting Options For TV With Dynamic Ad Insertions

  May 21, 2014 | Jim Nail

  The digitalization of the TV ecosystem is well underway, and while many challenges remain before addressable TV advertising takes hold, the capabilities exist today for marketers to execute...

• Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

  A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

  May 12, 2014 | Roxana Strohmenger, Anjali Lai

  Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

• Report The State Of Consumers And Technology: Benchmark 2013, US

  North American Consumer Technographics®

  January 29, 2014 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

• Report The Increasing Sophistication Of The Digital Home

  North American Consumer Technographics®

  November 22, 2013 | Gina Fleming

  The US digital home has undergone major disruption in the past decade. Five years ago, the digital home was just starting to see the early stages of consumer home networking; today, the digital...

• Report Customer Life-Cycle Industry Overview: Automobiles

  A Consumer Technographics® Report

  November 21, 2013 | Reineke Reitsma

  When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from...

• Report Customer Life-Cycle Industry Overview: Consumer Electronics

  A Consumer Technographics® Report

  November 21, 2013 | Reineke Reitsma

  A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest...