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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
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Forrester's Consumer Privacy Segments By Age
February 5, 2021
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Figure 4 Forrester's Consumer Privacy Segments By Attitude
February 5, 2021
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Forrester's Consumer Privacy Segments: Who They Are
February 5, 2021
Search Results
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Report Understand Your Customers To Build Trust: Forrester's 2020 Consumer Privacy Segmentation
Landscape: The Customer Trust And Privacy Playbook
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...