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  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Build An Engagement Strategy For Europe's Social Snackers

    Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®
    August 6, 2014 | Ryan Skinner

    European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

  • Report Exploring The Social Technographics Ladder: Conversationalists

    North American Consumer Technographics®
    November 27, 2012 | Reineke Reitsma

    Conversationalists are the highly active individuals that post updates and/or update their status on social networking sites at least weekly. Members of this group not only express their opinion on...

  • Report The Social Technographics® Profile Of European Baby Boomers

    Reaching Older Consumers Through Social Media
    April 10, 2009 | Rebecca Jennings

    Interactive marketers already know that young consumers are very engaged in social media but often fail to appreciate that social tools can be an effective mechanism to reach older users. More than...

  • Report Hispanic Social Technographics® Revealed

    Hispanic Consumers Load Up On Social Media
    August 22, 2008 | Tamara Barber

    Forrester's Social Technographics® profiles reveal that online Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in every aspect of engagement....

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