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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Key Elements Of The Business Technology Business Case
November 20, 2020
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ROI Model Leveraging Forrester's Total Economic Impact™ Framework
November 20, 2020
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Report Model The ROI Of Enterprise Marketing Technology Investments
Business Case: The Enterprise Marketing Technology Playbook
Enterprise marketing technology (martech) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...
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Report The Financial Payback For Marketing Measurement
Business Case: The Marketing Measurement And Insights Playbook
August 28, 2020 | Jim NailAs marketers are increasingly held accountable for the financial returns of their efforts, they need sophisticated measurement that accurately apportions credit to the myriad touchpoints in a...
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Report The ROI Of Loyalty Programs
Business Case: The Customer Loyalty Playbook
Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for...
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Report Model The ROI Of B2B Marketing Technology Investments
B2B marketing technologies promise to grow revenue, streamline marketing operations, and deliver a better customer experience, but B2B marketers often struggle to justify investing in them. Using...
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