Search Results

• Report Choose The Optimal Type Of AR Program To Drive Your Firm's Business Results

  Business Case: The Industry Analyst Relations Playbook

  January 26, 2021 | Kevin Lucas

  Analyst relations (AR) novices think that there's a one-size-fits-all AR program that they can copy. For example, if they're short on money, staff, and knowledge, churning out a briefing program to...

• Report Industry Analyst Relations And Influence

  Influence: The Industry Analyst Relations Playbook

  January 26, 2021 | Kevin Lucas

  Most industry analyst relations (AR) relies on analysts influencing buyers, partners, journalists, investors, etc. So AR must manage two forms of success: influence by vendors over analysts and...

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  Playbook The Industry Analyst Relations Playbook For 2021

  Maximize Business And Career Value From Industry Analyst Relations

  Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

  Read more of the Executive Overview >

• Report Maximize Business And Career Value From Industry Analyst Relations

  Executive Overview: The Industry Analyst Relations Playbook

  December 18, 2020 | Kevin Lucas

  Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

• Report Industry Analyst Relations And Insight

  Insight: The Industry Analyst Relations Playbook

  December 2, 2020 | Kevin Lucas

  Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. But AR spends more on insight than on influence, and analysts think insight is what they exist to deliver....

• Report Understand AR's Beneficiary Landscape

  Landscape: The Industry Analyst Relations Playbook

  December 1, 2020 | Kevin Lucas

  Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...

• Report Envision Professional Industry Analyst Relations

  Vision: The Industry Analyst Relations Playbook

  December 1, 2020 | Kevin Lucas

  What are the attributes of a first-class industry analyst relations (AR) professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how...

• Report Forge Valuable AR Programs With FIAR

  Roadmap: The Industry Analyst Relations Playbook

  November 25, 2020 | Kevin Lucas

  Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rely...

• Report Assess Analyst Relations Professional Excellence

  Assessment: The Industry Analyst Relations Playbook

  October 9, 2020 | Kevin Lucas

  How do you compare with first-class industry analyst relations (AR) professionals running first-class AR programs? What more do you need to learn and implement to join them? We determined five...

• Report The Massive Business Leadership Opportunity For Analyst Relations During A Pandemic

  Deploy Mission-Critical Insight

  August 4, 2020 | Kevin Lucas

  A pandemic shakes up a vendor and its analyst relations (AR), leaving AR uncertain about where to focus. Its instinct is to protect its existing AR program, which typically prioritizes influence....

• Report Operational AR During A Pandemic

  Adjust Your Approach To Deliver Value Continuously

  August 4, 2020 | Kevin Lucas

  A pandemic shakes up a vendor and its analyst relations (AR), leaving AR people uncertain about where to focus. Their instinct is to protect their existing AR programs, but new vendor priorities...

• Report AR's Graveyard: Unmet Sales Commitments

  August 4, 2020 | Kevin Lucas

  The proportion of industry analyst relations (AR) people who commit to supporting sales among all AR people whom we survey has barely reached 50% since 2007. And AR's not improving enough either —...

• Report AR Must Evaluate Performance Much Better Through KPIs

  May 1, 2020 | Kevin Lucas

  Industry analyst relations (AR) teams prove their value to business management with performance metrics. So these metrics work best if they measure achievement of AR's formal objectives. Because...

• Report Blaze A New Path To Successful AR

  December 12, 2019 | Kevin Lucas

  It's one thing to know how to plan an analyst relations (AR) program, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different expectations of...

• Report Direct Industry Analyst Relations Toward Achievable Objectives

  Supporting Sales Is The Hardest Challenge For AR

  December 9, 2019 | Kevin Lucas

  A bewildering array of options besets industry analyst relations (AR) as it tries to identify the value it can bring to a high-tech supplier. A Forrester trends survey shows that AR teams usually...

• Report Target Industry Analyst Relations With Achievable Metrics

  December 9, 2019 | Kevin Lucas

  Myriad options puzzle industry analyst relations (AR) as it tries to measure the value it brings to high-tech vendors and to deliver consistently against related targets. A Forrester trends survey...

• Report Showcasing Analyst Relations' Business Value Through Six-Cell Solutions

  Deploy Beneficiary-Centric AR Business Value Descriptions

  November 7, 2019 | Kevin Lucas

  Analyst relations (AR) leaders struggle to articulate business value to beneficiaries. Their day job focuses so much on reaching an intermediate waypoint — influence over analysts — that they...

• Report Extend Analyst Value Within Earn-Side AR Programs

  November 6, 2019 | Kevin Lucas

  Each analyst has a natural influence level for a vendor — a degree to which the analyst productively influences the market in some way that brings the vendor benefit. For many vendors, this is the...

• Report Disentangle AR Return From AR Investment

  November 6, 2019 | Kevin Lucas

  Analyst relations (AR) programs confuse investment in AR — like briefings — with a return on that investment. They treat intermediate milestones — like report mentions — as if they were more...

• Report When Analyst Relations Milestones Count More Than KPIs

  March 20, 2019 | Kevin Lucas

  Executives often expect analyst relations (AR) managers to define, track, and report AR's progress through key performance indicators (KPIs). But sometimes meaningful KPIs aren't available, and AR...

• Report Assess The Core Of Your Industry Analyst Relations Program

  Introducing The Forrester Core Analyst Relations Scorecard

  March 4, 2019 | Kevin Lucas

  Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices...