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• Webinar Your Commerce Success Depends On Picking The Right Commerce Service Provider

  Using The Forrester Wave™

  Wednesday, April 14, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ted Schadler

  2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys;...

• Report Implement Essential Change Management Practices To Improve Digital Experience Delivery

  Continuous Improvement: The Digital Experience Delivery Playbook

  December 29, 2020 | Joe Cicman, Caleb Ewald

  So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a...

• Report How To Make Sense Of Martech Mayhem

  A Reference Guide To Help Assemble Your Martech Ecosystem

  October 19, 2020 | Rusty Warner

  B2C marketers must integrate enterprise marketing technology (martech) components from multiple vendors to assemble their own unique ecosystems. Working with enterprise marketing software suite...

• Report The Pandemic Recession Demands A Digital Response

  To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale

  June 25, 2020 | Ted Schadler

  Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

• Report Don't Buy Software Without A Services Partner At The Table

  How You Deploy Software Can Make Or Break Your Transformation — Here's How To Understand And Work Partnerships To Best Advantage

  February 28, 2020 | Ted Schadler

  Software vendors, service providers, and cloud vendors need each other to survive. Application development and delivery (AD&D) leaders need them to work well together to succeed. But how these...

• Report New Tech: Account-Based Marketing Solutions, Q1 2020

  Forrester's Landscape Overview Of 26 Providers

  February 24, 2020 | Steven Casey

  Account-based marketing (ABM) is evolving from the buzzword du jour to a mainstream strategy that all but a very few B2B organizations are implementing, rolling out, or planning. At the same time,...

• Report Forrester Infographic: Lessons On Experience-Led Transformation

  Landscape: The Digital Experience Delivery Playbook

  January 6, 2020 | Ted Schadler

  In "The Forrester Wave™: Global Digital Experience Agencies, Q4 2019," we evaluated 14 agencies, consultancies, and tech service providers and spoke with 48 customer references. Almost one-quarter...

• Report The Forrester Wave™: Global Digital Experience Agencies, Q4 2019

  The 14 Service Providers That Matter Most And How They Stack Up

  November 12, 2019 | Ted Schadler

  In our 24-criterion evaluation of global digital experience agencies, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, EPAM, IBM, Isobar, MRM//McCann,...

• Report Forrester Infographic: Digital Services Acquisitions Expedite Market Consolidation

  March 29, 2019 | Amanda LeClair

  In the quest to deliver end-to-end digital transformation services, the lines between a business consultancy, systems integrator, and agency continue to blur. Many services firms pursue aggressive...