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• Report The Cost Of Losing Creativity

  The ROI Model For Agency Creativity

  June 17, 2019 | Jay Pattisall

  The CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....

• Report Partner-Based Marketing Accelerates Elusive Shadow Channel Engagement

  Model Your Partner-Based Marketing Program After ABM Best Practices

  May 22, 2019 | Steven Casey, Jay McBain

  Today's empowered B2B customers demand a new level of specialization and sophistication from third-party firms that assist them. Choosing the wrong partners can have dire consequences on your...

• Report Desperate For Differentiation: Creativity Galvanizes The Total Brand Experience

  Infuse Your Brand's Essence Into Every Interaction

  May 1, 2019 | Jay Pattisall, Ted Schadler

  "When everyone is super, no one will be." Little did The Incredibles villain Syndrome know that he was predicting the challenge of experience creation. Sure, your coffee app and online retail store...