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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The 2020 COVID-19 Crisis Will Stun US Marketing
CMOs: Apply An Adaptive Approach To Manage The Downturn
The next two years will be difficult, no matter how quickly the COVID-19 crisis ends. In our most optimistic scenario, Forrester projects a 28% drop in US marketing spend — including media,...
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Webinar Select The Right Marketing Measurement Vendor Using The Forrester Wave™
Data-driven marketing builds a fact-based marketing strategy. Marketers need the right measurement vendor to wrangle the messy interactions across journeys and use solutions to enable data-driven...
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