Search Results

• Report Intelligent Creativity Energizes Marketing Productivity

  Human Intuition Plus Machine Accuracy Ushers In An Era Of Creative Transformation

  March 1, 2021 | Jay Pattisall

  Despite an ever-expanding universe of marketing channels and complexity, the creative process has remained unchanged for nearly a century. The intuition-governed approach to creativity frequently...

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  Webinar The Brands' Guide To In-Housing Media: Cultural Readiness And A Long-Term Vision Are Required For Success

  December 18, 2020 | Joanna O'Connell, Jay Pattisall

  As big brands make the headlines with their in-housing efforts, marketing professionals are asking themselves, "Should we move media in-house?" Our answer: Fortune favors the brave. Only those...

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  Webinar Predictions 2021: Agencies Will Swarm Talent With Technology

  December 15, 2020 | Jay Pattisall, Thomas Husson, Andrew Hogan

  Buckle up: 2021 is going to be a wild ride for agencies as they navigate to recovery. After weathering a 23% drop in marketing spend in the US and shedding an estimated 49,000 agency workers...

• Report The Forrester Wave™: Global Media Agencies, Q2 2020

  The 10 Global Media Agencies That Matter Most And How They Stack Up

  May 26, 2020 | Jay Pattisall

  In our 29-criterion evaluation of media management providers, we identified the 10 most significant ones — Carat, Havas Media Group, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Wavemaker, and...

• Report Focus Your In-House Agency Strategy To Expand Marketing's Influence

  Own, Manage, And Share Digital Marketing Capabilities Across Your Organization

  January 17, 2020 | Jay Pattisall, Nick Monroe

  In-house agencies are suffering the same identity crisis that's plaguing CMOs and the reputation of marketing. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF) reveals...

• Report Supercharge Your Marketing With Creatively Focused Digital Agencies

  Ten Digital Agencies We're Watching

  November 14, 2019 | Jay Pattisall

  A new generation of digital agency is emerging as the agency landscape, disrupted by technology and empowered consumers, begins to coalesce. Today's digital agencies hyperfocus on the confluence of...

• Report Predictions 2020: Agencies

  The Cumulation Of Many Pressures Forces Agencies To Upgrade

  October 29, 2019 | Jay Pattisall, Keith Johnston, Thomas Husson

  CMOs' demand for higher-performing campaigns and experiences will compel agencies to finally embrace their own transformation. In 2020, agencies will either reassemble their process, workforce, and...

• Report The Agency Data Platforms That Will Power Creativity At Scale

  The Next Agency Creative Leap Composes Data-Powered Human + Machine Creative Teams

  September 23, 2019 | Jay Pattisall

  Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their marketing and media investments. Agencies are betting...

• Report The Cost Of Losing Creativity

  The ROI Model For Agency Creativity

  June 17, 2019 | Jay Pattisall

  The CMO's go-to playbook for growth has run its course. Customer experiences are stagnant; digital sameness has taken hold; tech spend is skyrocketing; and cost reductions have cut to the quick....

• Report Desperate For Differentiation: Creativity Galvanizes The Total Brand Experience

  Infuse Your Brand's Essence Into Every Interaction

  May 1, 2019 | Jay Pattisall, Ted Schadler

  "When everyone is super, no one will be." Little did The Incredibles villain Syndrome know that he was predicting the challenge of experience creation. Sure, your coffee app and online retail store...