Search Results

• 

  Webinar Asynchronous Chat: The Role of Messaging And Third-Party Platforms In Customer Service

  October 6, 2020 | Julie Ask, Ian Jacobs, Hailey Colin

  Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

• Report Mobile Commerce In 2030

  mCommerce Is A New Mobile Services Economy, Not Mini eCommerce

  December 4, 2019 | Sucharita Kodali, Julie Ask

  Investments in mobile have been one of the most important shifts for consumer-facing businesses in the last decade, but companies will need to modify their strategies and plans to accommodate...

• Report Use In-App Messaging To Drive App Updates

  Screen-Shot Examples Of In-App Messaging Highlight Best Practices

  April 5, 2019 | Julie Ask

  One of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent...