Search Results

• Webinar Adapt Or Die: Use XDR To Scale Your Threat Detection And Response Arm With The Business

  Tuesday, April 13, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Allie Mellen

  In this webinar, we address the elephant in the room: defining extended detection and response (XDR). Join this webinar to learn what XDR is, what benefits it can bring to security teams, and how...

• Webinar Build Sustainable Brands To Meet Green Consumers' Expectations

  Monday, March 22, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Thomas Husson

  Increasingly green and frustrated consumers demand brands to go beyond simply advertising their environmental sustainability efforts and take real action. CMOs should embrace sustainability as the...

• Report The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  The Seven Providers That Matter Most And How They Stack Up

  March 4, 2021 | George Lawrie

  In our 32-criterion evaluation of product lifecycle management (PLM) for discrete manufacturers, we identified the seven most significant ones — Aras, Arena Solutions, Autodesk, Dassault Systèmes,...

• Report CRM Goes Vertical In The Age Of The Customer

  Landscape: The CRM Playbook

  February 25, 2021 | Kate Leggett

  Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage...

• Report Forrester Infographic: Industrial Firms Must Embrace Environmental Sustainability

  Industrial Sector Firms Face Mounting Pressure To Drive Sustainability

  February 24, 2021 | Michele Pelino, Salvatore Schiano

  Industrial firms are addressing a range of environmental sustainability strategies and initiatives. These organizations span many vertical markets, including manufacturing, pharmaceuticals,...

• Report Forrester Infographic: The Internet Of Things Delivers Value Throughout The Supply Chain

  February 23, 2021 | Paul Miller, Michele Pelino

  Across many vertical markets, enterprise stakeholders and their infrastructure and operations (I&O) counterparts are using a variety of internet-of-things (IoT)-enabled processes to transform their...

• Report Invent The Future With Asset Tokenization

  Tokenization Offers Tactical And Strategic Benefits, And Banks Must Prepare

  February 18, 2021 | Martha Bennett, Jost Hoppermann

  Representing assets as tokens on blockchain networks both supports process efficiencies and offers potential for new business models. Digital business strategists and emerging technology leaders...

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• 

  Webinar Marketing Measurement: Better ROI Today, Deeper Insight Tomorrow

  February 9, 2021 | Tina Moffett, Jim Nail

  Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is...

• Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

  The Eight Providers That Matter Most And How They Stack Up

  February 8, 2021 | Fatemeh Khatibloo, Nick Monroe

  In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...

• Report Now Tech: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  Forrester's Overview Of 16 Product Lifecycle Management Solution Providers

  February 2, 2021 | George Lawrie

  You can use product lifecycle management (PLM) for discrete manufacturing to boost collaborative innovation, reduce time-to-market for successful products and services, and enable the digital...

• Report Branded Manufacturers: Master Your Own Digital Destiny

  Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy

  January 29, 2021 | Michelle Beeson

  Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the...

• Report Now Tech: Warehouse Management Systems, Q1 2021

  Forrester's Overview Of 19 Warehouse Management Systems

  January 27, 2021 | George Lawrie

  For years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply chain disruption and rapidly changing...

• Report Five Key Stakeholders Will Define Retail In The 2020s

  Vision: The Retail E-Commerce Playbook

  January 27, 2021 | Sucharita Kodali, Fiona Swerdlow

  New business models and new ways of getting goods to consumers have already transformed retail. In the coming years, retailers and brands will bow to tighter scrutiny and accountability by...

• 

  Webinar IoT Predictions 2021

  January 7, 2021 | Paul Miller, Michele Pelino

  Enterprises and consumers continue to drive demand for new internet of things (IoT) solutions and services across verticals and geographies. Join us to hear Forrester IoT analysts reflect on 2020...

• 

  Webinar Empowered Consumers Go Green

  December 14, 2020 | Anjali Lai, Salvatore Schiano

  Conversations about the climate have ebbed and flowed for decades, yet 2020 marks a turning point where the combination of escalating climate hazards, a global pandemic, and a newfound consumer...

• Report IoT Transforms Supply Chain Management

  Assess Opportunities To Enhance Your Supply Chain Processes Using IoT Solutions

  December 11, 2020 | Michele Pelino, Paul Miller

  Across verticals, enterprises use a variety of internet-of-things (IoT)-enabled processes to transform their end-to-end supply chain operations. This report identifies areas where IoT solutions...

• Report Case Study: Nissan Transforms CX And EX Through Seven Customer Journeys

  How Nissan Embraced A Journey-Centric Operating Model To Deliver Customer Value And Business Growth

  December 10, 2020 | Joana de Quintanilha

  Since 2018, Nissan has been on a path to transform its legacy systems and operating model to create a best-in-class integrated customer journey in order to grow its customer base, reduce costs, and...

• 

  Webinar Edge Computing Predictions 2021

  December 9, 2020 | Abhijit Sunil

  Edge is among the most important and disruptive technology trends going into 2021. And it will influence — or be influenced by — trends in 5G, data consumption, internet of things...

• Report US Tech Market Outlook For 2021: After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  December 3, 2020 | Andrew Bartels

  The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

• 

  Webinar Rethink The Smart Office For 2021

  November 16, 2020 | Michele Pelino, Andrew Hewitt

  Despite the move to remote working in 2020, organizations are starting to plan for the return to work in 2021. As we head into the end of 2020, companies are reexamining the technologies,...

• 

  Webinar Retail Predictions 2021

  November 13, 2020 | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

  As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...

• 

  Webinar US Tech Market Outlook For 2021 After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  November 11, 2020 | Andrew Bartels

  The outcome of the US presidential and congressional elections on top of the pandemic recession will have a big impact on US tech budgets. Drawing on the latest data, this webinar provides...

• 

  Webinar Smart Manufacturing Predictions 2021

  November 9, 2020 | Paul Miller, Achim Granzen, George Lawrie

  Smart technologies such as robots, machine learning, or the internet of things (IoT) are not new to asset-intensive industries like manufacturing. But the sector’s response to COVID-19 has...

• 

  Webinar Digital Fragility Is A Ticking Time Bomb Inside Enterprises

  Protect And Preserve Born-Digital Information That Has Long-Term Value

  November 5, 2020 | Cheryl McKinnon

  Information — whether content, data, or rich media assets — is born digital. High-value research, brand assets, intellectual property, and customer commitments are locked up in digital...