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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Marketers Embrace The Power Of Digital Video In China

    July 16, 2013 | Xiaofeng Wang

    With the widespread adoption of online video viewing platforms by Chinese consumers, marketers have seized the moment and increased their investment levels in the new medium. However, marketers...

  • Webinar How Measure Your Social Marketing Campaigns With Attribution

    May 20, 2009 | Emily Riley

    Marketers are spending more of their time and money on social marketing but find it difficult to know if what they are doing is working. Rather than compare new and confusing metrics that don't...

  • Report India IT Predictions 2009

    January 27, 2009 | Manish Bahl

    This document provides vendor strategists with an overview of the India IT market predictions for 2009. Our research points at a positive outlook for the India IT market, despite the slowdown in...

  • Report Ubiquitous Marketing

    The Art Of Connecting With Consumers Through Emerging Media . . . Everywhere
    July 17, 2008 | Mary Beth Kemp

    Like in all good games of cat and mouse, consumers elude advertising while smart media and technology types come up with ever more ways to reach them. New and personal means of communications and...

  • Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007

    February 22, 2008 | Dia Ganguly

    This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...

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