Skip to main content
90 results in Everything
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Media & Entertainment
  • Marketing Mix Modeling
  • Europe

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report European Marketers: Get Ready For Data-Driven TV Planning

    The Shift From Content To Audience Targeting Accelerates In Key European TV Markets
    September 7, 2016 | Samantha Merlivat

    TV is not immune to digital disruption: TV providers across Europe are forced to innovate to keep pace with changing consumer demands and intensified competition from digital challengers. Dynamic...

  • Report Western European Online Display Advertising Forecast, 2014 To 2019

    Tablets And Video Sustain A Steady Growth In European Online Display Advertising Spend
    October 6, 2014 | Samantha Merlivat

    With most of Western Europe entering the recovery from the 2008 economic downturn, Forrester expects display advertising spend to grow at a steady pace for the next five years across the region....

  • Report Online Display Advertising Competes With Traditional Media Advertising In Europe

    ForecastView Document
    September 23, 2014 | Michael O'Grady

    Online display advertising in Western Europe will grow at a compound annual growth rate of 10.3% from 2014 to 2019. The most important formats driving growth are video and rich media. Similarly,...

  • Report Case Study: BBC Radio1 Reaches Young UK Users With Mobile-Specific Ads

    A Mobile-Unique Approach Creates Engagement And Drives Results
    May 30, 2014 | Jennifer Wise

    BBC Radio 1 reinvigorated its program The Breakfast Show with new content and a new host, with the goal of appealing to younger users and growing its audience. To reach these highly mobile...

  • Report The State Of Online Video Advertising In Europe, 2013

    Best-Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem
    December 11, 2013 | Luca S. Paderni

    Online video advertising spend is growing rapidly in Europe as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across Europe overall, too...

  • Webinar The State Of Online Video Advertising In The US And Europe In 2013

    Best Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem
    November 26, 2013 | James McDavid

    Online (in-stream) video advertising spend is growing rapidly as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across the US and...

  • Report Convergence Disrupts Europe's TV Ad Market

    Consumers' Adoption Of New Viewing Platforms Will Reshape Europe's Television Ad Industry
    August 12, 2013 | Jim Nail

    As European viewers get used to more choices — with more channels, pay services, and viewing devices — an increasing share of their viewing will fall outside the bounds of established advertising...

  • Report ForecastView — An Overview Of Our Global Forecasts

    June 12, 2012 | Vikram Sehgal

    Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

  • Report Western European Online Display Advertising Forecast, 2011 To 2016

    Rich Media And Video Are The Future Of A Growing But Slowing Market
    December 13, 2011 | Anthony Mullen

    European online display ad spending will grow at a CAGR of 13% over the next five years — driven by massive increases in spending on video and rich media advertising. The three largest display...

  • Report Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy
    August 1, 2011 | Luca S. Paderni

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

  • Report The State Of Online Video Advertising In 2011

    Marketers Must Start Paying Attention And Stop Buying Bad Inventory
    April 20, 2011 | Nate Elliott

    The more online video advertising matures, the more it resembles TV advertising. But if marketers aren't careful, the inventory they're buying can look like overnight rather than prime time. Too...

  • Report The Global Social Imperative

    Targeting Your Social Media Marketing Programs By Country And Language
    March 14, 2011 | Nate Elliott

    The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...

  • Report Choosing The Right Media Mix 2010: Europe

    From Creating Awareness To The Act Of Purchase
    September 27, 2010 | Kim Le Quoc, Mary Beth Kemp

    Television is still the dominant medium to get messages in front of European consumers, but the Internet is now the primary medium consumers use to research their purchases. Within the digital...

  • Report How Can European Operators Make The Most Of Mobile Marketing And Advertising?

    April 13, 2010 | Thomas Husson

    For years, telecom operators have bet on mobile marketing and advertising as a way to generate new revenue streams. Neither has fulfilled their initially high revenue expectations yet. Now that...

  • Report Benchmarks And Best Practices For European Online In-Stream Video Advertising

    The 2009 European Online Video Advertising WebTrack
    January 8, 2010 | Nate Elliott

    Nearly half of European Internet users watch online video — and publishers have responded by supplying video content and supporting it with in-stream advertising. But while European marketers have...

  • Report Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

    Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion
    November 10, 2009 | Reineke Reitsma

    Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...

  • Report How To Reach Middle-Aged Dutch Consumers

    September 24, 2009 | Mary Beth Kemp

    Middle-aged consumers account for one-third of the Dutch population. They are well-connected and avid media users. They are also careful researchers and tend not to trust advertising. So talking...

  • Report Technographics® Survey Highlights: Trust In Marketing And Advertising In Europe

    September 16, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to marketing and advertising from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the fourth survey highlight in a...

  • Report Creating Value From "How-To" Videos

    Use "Content As Marketing" To Engage Online Audiences
    September 11, 2009 | Nick Thomas

    We are all media companies now. One effect of the digitization of content is that the barriers to entry have come down: While the creation and distribution of content used to be the preserve of...

  • Report How To Reach High-Income Consumers In France

    August 5, 2009 | Mary Beth Kemp

    High-income earners only account for a small portion of the French population. That makes it challenging for marketing leaders to reach this desirable group of consumers. To assess the most...

  • Report The Right Media Mix To Reach UK Moms

    August 5, 2009 | Mary Beth Kemp

    Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also...

  • Report The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    May 22, 2009 | Thomas Husson

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications...

  • Report The Future Of European Video On Demand Is TV-Based

    May 21, 2009 | Laurence Meyer

    The European video-on-demand (VOD) industry has been particularly dynamic over the past nine years. To date, PC-based-VOD services outnumber TV-based-VOD services. In the medium term, however,...

  • Webinar How Measure Your Social Marketing Campaigns With Attribution

    May 20, 2009 | Emily Riley

    Marketers are spending more of their time and money on social marketing but find it difficult to know if what they are doing is working. Rather than compare new and confusing metrics that don't...

  • Report Preserving Commercial TV Revenues In A Down Economy

    Use The Internet, Interactivity, And Consumer Participation To Offset TV Advertising Budget Cuts
    March 27, 2009 | Laurence Meyer

    Western commercial TV broadcasters are currently facing an apparent paradox: While consumers will stay home and watch more TV during this recession, TV advertising will experience a worsening...

  • 1
  • 2

Content Type

Apply

Filters

Industry

Primary Role

Methodology

Region

Vendor