Search Results

• Report Geopolitical Disruption Demands Local Trust

  CMOs At Global Brands Must Pivot To Truly Multilocal Operations

  February 11, 2021 | Thomas Husson

  Even before COVID-19, significant economic, political, and tech trends were fragmenting the global order. The pandemic's economic and social crises and associated geopolitical shifts will drive...

• Report Adoption Profile: Containers In Europe, Q1 2021

  Traverse The Container Terrain To Conquer Application Modernization

  February 11, 2021 | Lauren Nelson, Paul Miller

  Software containers continue to improve European enterprise infrastructure efficiency, software development, and cloud-native project and strategic functionality — especially amid the global...

• Report The France Banking Customer Experience Index, 2020

  How French Banks Earn Loyalty With The Quality Of Their Experience

  February 9, 2021 | Oliwia Berdak, Luis Deya

  How well do leading French banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands in France that were analyzed as...

• Report Remove The Mystery From Security Metrics

  Performance Management: The S&R Practice Playbook

  February 5, 2021 | Jeff Pollard

  CISOs continue to have difficulty creating meaningful security metrics despite a decade of discussion. Without good metrics, the security organization can't participate in business conversations...

• Report The UK Banking Customer Experience Index, 2020

  How UK Banking Brands Earn Loyalty With The Quality Of Their Experience

  February 3, 2021 | Oliwia Berdak, Luis Deya

  How well do leading UK banking brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of eight banking brands in the UK that were...

• Report The Italy Banking Customer Experience Index, 2020

  How Italian Banks Earn Loyalty With The Quality Of Their Experience

  February 3, 2021 | Oliwia Berdak, Luis Deya

  How well do leading Italian banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of seven banking brands in Italy that were analyzed as...

• Report The State Of Consumers And Technology, 2020

  Increasingly Intimate Technologies Spark The Next Mind Shift

  February 2, 2021 | Anjali Lai

  Technology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...

• Report Now Tech: Product Lifecycle Management For Discrete Manufacturers, Q1 2021

  Forrester's Overview Of 16 Product Lifecycle Management Solution Providers

  February 2, 2021 | George Lawrie

  You can use product lifecycle management (PLM) for discrete manufacturing to boost collaborative innovation, reduce time-to-market for successful products and services, and enable the digital...

• Report Digital Rewrites The Rules Of Business

  Vision: The Digital Business Playbook

  December 24, 2020 | Nigel Fenwick, Ted Schadler, Caleb Ewald

  The pandemic reinforced how technology improves the economics and capabilities of every business. Using new digital capabilities, it is 10 times cheaper and faster to adapt your workforce, engage...

• Survey Business Technographics® Software Survey, 2020

  December 14, 2020

  Survey Topics Priorities and structure Software strategy General software questions Application portfolio Packaged software — adoption and vendors Software as a service (SaaS) Platform as a...

• Survey Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020

  November 23, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Brand perceptions Engagement Financial well-being SURVEY METHODOLOGY The Forrester...

• Survey Business Technographics® Business And Technology Services Survey, 2020

  November 23, 2020

  Survey Topics Priorities Use cases of third-party services Vendor selection and selection criteria Vendors and strategic partnerships Digital transformation Budget and spending Digital business...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020

  November 9, 2020

  SURVEY TOPICS Advertising Telecom services Cord cutting and cord nevers Loyalty and switching service providers Over-the-top services Video and TV Online services Smart home technology Virtual...

• Survey Consumer Technographics® Retail Topic Insights 2 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Retailers and purchasing Cross-border online shopping Luxury shopping Subscription replenishment services Direct-to-consumer Social commerce Ratings and...

• Survey Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020

  November 2, 2020

  SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Banking by channel Mobile banking Fintech Payments Point of...

• Report Forrester Predictions 2021: Accelerating Out Of The Crisis

  October 28, 2020 | Sharyn Leaver

  2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...

• 

  Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

  Europe-Friendly Start Time

  October 28, 2020 | Laura Koetzle, Martin Gill, Martha Bennett

  The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

• 

  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

• Survey Business Technographics® Infrastructure Survey, 2020

  October 19, 2020

  Survey Topics Priorities Organizational information IT and digital operations Infrastructure initiatives Sourcing strategy Cloud Public cloud Hosted private cloud Internal private cloud Hybrid...

• Survey Business Technographics® Security Survey, 2020

  October 19, 2020

  Survey Topics Priorities and org structure Cybersecurity and privacy maturity assessment General security questions Technology risk and policy Sourcing strategy Governance, risk, and...

• Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 1 Survey, 2020

  October 13, 2020

  SURVEY TOPICS TVs Computers Smartphones Gaming Plans and purchase Security Device ecosystem interaction Personal devices for work purposes COVID-19 SURVEY METHODOLOGY The Forrester Analytics...

• Survey Consumer Technographics® Retail Topic Insights 1 Survey, 2020

  October 5, 2020

  SURVEY TOPICS Device adoption and attitudes Retailer/manufacturer Promotion and coupons Customer acquisition and retention Back-to-school shopping Delivery/fulfillment Returns Retail...

• Survey Consumer Technographics® Financial Services Consumer Buyer Journey Survey, 2020

  September 30, 2020

  SURVEY TOPICS Bank account Credit card Life insurance policy Auto insurance policy Home insurance policy Investment account Mortgage Loan SURVEY METHODOLOGY The Forrester Analytics Consumer...

• Survey Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2020

  September 3, 2020

  SURVEY TOPICS HDTV Smartphone Tablet Computer Smartwatch Smart home device Game console or gaming computer Smart speaker Augmented reality or virtual reality device Home telecom service Wireless...

• Survey Business Technographics® Marketing Survey, 2020

  August 31, 2020

  Survey Topics Organizational information — priorities and challenges Organizational information — structure Budget detail Demand management Content marketing Marketing...