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• Report How US Consumers Research And Buy Checking Accounts, 2018

  Family And Friends Strongly Influence Decisions, And Branches Still Dominate The Application Process

  August 2, 2018 | Alyson Clarke

  Checking accounts are one of the top-selling financial products in the US. But more importantly, checking accounts are central to a customer's relationship with their primary bank. To help digital...

• Report 2017 Canadian Credit Card Digital Sales Functionality Benchmark

  BMO And Scotiabank Lead The Pack In This Year's Review Of Credit Card Sales

  December 18, 2017 | Alyson Clarke, August du Pont

  We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest credit card issuers in Canada across 42 individual criteria. Bank of Montreal (BMO)...

• Report 2017 US Credit Card Digital Sales Functionality Benchmark

  Bank Of America And Wells Fargo Lead This Year's Review Of Credit Card Sales

  November 15, 2017 | Alyson Clarke, August du Pont

  We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the seven largest credit card issuers in the US across 42 individual criteria. Bank of America takes...

• Report Trends 2017: North American Digital Banking

  Digital Executives Need Stronger Foundations To Create New Customer Value

  July 24, 2017 | Alyson Clarke

  Slow economic growth, low interest margins, regulatory uncertainty, increased competition, and changing consumer needs are challenging the retail banking industry in North America. Differentiated...

• Report 2016 US Bank Digital Sales Functionality Benchmark

  Bank Of America And Wells Fargo Continue To Lead The Pack

  December 9, 2016 | Alyson Clarke

  We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. As they did last year, Bank of America and Wells Fargo lead...

• Report 2016 Canadian Bank Digital Sales Functionality Benchmark

  Scotiabank Takes The Top Spot

  November 21, 2016 | Alyson Clarke

  We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada. While all of the banks are meeting checking account...

• Report How US Consumers Research And Buy Checking Accounts

  Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard

  November 30, 2015 | Alyson Clarke

  Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their...

• Report 2015 Canadian Bank Digital Sales Functionality Benchmark

  Royal Bank Of Canada Widens Its Lead On The Competition

  November 30, 2015 | Alyson Clarke

  We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada — Bank of Montreal (BMO), Canadian Imperial Bank of Commerce...

• Report How US Online Consumers Research And Buy Credit Cards

  Online Capabilities Are Crucial To The Purchase Journey

  February 27, 2015 | Alyson Clarke

  Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear...

• Report How US Online Consumers Research And Buy Mortgages

  Homebuyers And Refinancers Have Complex Purchase Journeys

  February 23, 2015 | Alyson Clarke

  The mortgage purchase journey is complex, with customers using a mix of digital and human touchpoints to research and then buy mortgages. The journey differs depending on whether the customer is...