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  • Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • Report Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot
    August 9, 2016 | Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging...

  • Report Examining The Mobile Pathways Of US Shopping Websites

    A Forrester Data Snapshot
    June 16, 2016 | Nicole Dvorak

    Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

  • Report Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?
    November 3, 2015 | Nicole Dvorak, Ted Schadler, Jennifer Wise

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

  • Report How Do Social Apps Stack Up?

    Revealing The US App Engagement Index Scores Of Social Networking And Communication Apps
    December 24, 2014 | Nicole Dvorak

    As consumers shift the time they spend on PCs and TVs to mobile, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile advertising...

  • Report Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve
    July 7, 2014 | Thomas Husson

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

  • Report The State Of Consumers And Technology: Benchmark 2013, Latin America

    Latin American Consumer Technographics®
    January 7, 2014 | Roxana Strohmenger

    This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and...

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