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  • Report Digital User Behaviors Are Driving Digital Goods Growth

    ForecastView Document
    May 19, 2014 | Michael O'Grady

    Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report People Pay For Content; They Just Don't Own It

    Why Control Of Digital Subscriptions Is The New Media Battleground
    March 4, 2011 | James McQuivey, PhD

    Contrary to the assertions of popular writers or influential hand-wringers, people still pay for content, spending an average of $81 per month to get their favorite media products. But how they pay...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James McQuivey, PhD

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • Report What, If Anything, Can You Do About Digital Holdouts Among Media Fans?

    April 7, 2010 | Sonal Gandhi

    Not all ardent fans of traditional media also enjoy it digitally. The reasons for and the extent of digital non-adoption varies by the type of media. While a passive approach to these fans' digital...

  • Report The Battle For The eBook Consumer

    As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game
    December 3, 2009 | Sarah Rotman Epps

    When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to its...

  • Report Publishers Need Multichannel Subscription Models

    Charging For Online Content Is Just One Part Of A Multichannel Product Strategy
    November 10, 2009 | Sarah Rotman Epps

    Newspaper and magazine publishers' current monetization models are broken: They are overly reliant on the "free" model of having advertisers subsidize consumer usage. But shifting more of the...

  • Report Technographics® Survey Highlights: North American Physical And Digital Media Consumer Habits

    October 21, 2009 | Corina Matiesanu

    This survey highlights deck summarizes the key findings related to physical and digital media and online advertising from Forrester's North American Technographics Media And Advertising Online...

  • Report The eReader Price Squeeze

    Most Consumers Won't Pay The Real Price Of eReader Devices
    September 1, 2009 | Sarah Rotman Epps

    eReader devices like Amazon.com's Kindle face a pricing conundrum: The cost of the display component is high and sales volumes are still modest, yet consumers demand and expect ever-lower prices....

  • Report Who Will Buy An eReader?

    Later Adopters May Not Be As Loyal To Amazon.com
    July 29, 2009 | Sarah Rotman Epps

    Awareness and ownership of eReaders is growing, spurred by marketing campaigns from Amazon.com and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that...

  • Report What The Media Meltdown Means For Marketing

    July 21, 2009 | David Card

    The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print and...

  • Report The Recession's Impact On US Media Consumers

    July 8, 2009 | Sarah Rotman Epps

    Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report Case Study: How Todobebé's Community Transformed Into A Valuable Research Resource

    Research Panel Built From Community Provides Insights On Hispanic Moms
    May 22, 2009 | Tamara Barber

    Todobebé's network of Spanish-speaking mothers of young children exemplifies how Web 2.0 is expanding the possibilities for engaging and researching hard-to-reach audiences. After 10 years of...

  • Report Market Overview: Digital eCommerce Solutions

    The Landscape Of Digital eCommerce Solutions Continues To Evolve
    May 5, 2009 | Brian K. Walker

    Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld...

  • Report Segmenting Consumers By Technology Preference

    Updated Data Profiles Of Forrester's Technographics Segments
    April 20, 2009 | Jacqueline Anderson

    When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme....

  • Report Six Ways Online Publishers Can Boost CPMs

    March 19, 2009 | Sarah Rotman Epps

    With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this...

  • Report Is Hyperlocal Hype Or Happening?

    What US Online Consumers Want From "Local" Media
    January 27, 2009 | Sarah Rotman Epps, Elizabeth Stark

    Will going "hyperlocal"— serving the information needs of local neighborhoods or communities —offer a viable future for media companies online? That's a question many seek to answer as local TV and...

  • Report What Consumers Want From Magazine Web Sites

    January 21, 2009 | Sarah Rotman Epps

    Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content...

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

  • Report Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

    Consumer Publications Will Suffer More Than Business Publications
    December 2, 2008 | Sarah Rotman Epps

    The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more...

  • Report How To Leverage Social Media For Audience And Revenue Growth

    Social Strategies For Media And Entertainment eBusiness
    September 17, 2008 | Sarah Rotman Epps

    The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated...

  • Report Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

    North American Consumer Technographics
    July 25, 2008 | James McQuivey, PhD

    The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is...

  • Report The Fragmentation Of Yesterday's Newspaper

    Audiences Go Elsewhere For Content That Newspapers Once "Owned"
    June 13, 2008 | Sarah Rotman Epps

    The newspaper industry faces formidable challenges: In 2007, publicly traded US newspaper companies collectively lost $11 billion, or 26% of their value. Print circulation for paid newspapers in...

  • Report Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
    May 23, 2008 | Ted Schadler

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...

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