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  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report What, If Anything, Can You Do About Digital Holdouts Among Media Fans?

    April 7, 2010 | Sonal Gandhi

    Not all ardent fans of traditional media also enjoy it digitally. The reasons for and the extent of digital non-adoption varies by the type of media. While a passive approach to these fans' digital...

  • Report The Battle For The eBook Consumer

    As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game
    December 3, 2009 | Sarah Rotman Epps

    When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to its...

  • Report Publishers Need Multichannel Subscription Models

    Charging For Online Content Is Just One Part Of A Multichannel Product Strategy
    November 10, 2009 | Sarah Rotman Epps

    Newspaper and magazine publishers' current monetization models are broken: They are overly reliant on the "free" model of having advertisers subsidize consumer usage. But shifting more of the...

  • Report Technographics® Survey Highlights: North American Physical And Digital Media Consumer Habits

    October 21, 2009 | Corina Matiesanu

    This survey highlights deck summarizes the key findings related to physical and digital media and online advertising from Forrester's North American Technographics Media And Advertising Online...

  • Report The eReader Price Squeeze

    Most Consumers Won't Pay The Real Price Of eReader Devices
    September 1, 2009 | Sarah Rotman Epps

    eReader devices like's Kindle face a pricing conundrum: The cost of the display component is high and sales volumes are still modest, yet consumers demand and expect ever-lower prices....

  • Report Who Will Buy An eReader?

    Later Adopters May Not Be As Loyal To
    July 29, 2009 | Sarah Rotman Epps

    Awareness and ownership of eReaders is growing, spurred by marketing campaigns from and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that...

  • Report What The Media Meltdown Means For Marketing

    July 21, 2009 | David Card

    The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print and...

  • Report The Recession's Impact On US Media Consumers

    July 8, 2009 | Sarah Rotman Epps

    Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition., leveraging its position as a dominant book retailer, has catalyzed the...

  • Report Case Study: How Todobebé's Community Transformed Into A Valuable Research Resource

    Research Panel Built From Community Provides Insights On Hispanic Moms
    May 22, 2009 | Tamara Barber

    Todobebé's network of Spanish-speaking mothers of young children exemplifies how Web 2.0 is expanding the possibilities for engaging and researching hard-to-reach audiences. After 10 years of...

  • Report Segmenting Consumers By Technology Preference

    Updated Data Profiles Of Forrester's Technographics Segments
    April 20, 2009 | Jacqueline Anderson

    When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme....

  • Report Six Ways Online Publishers Can Boost CPMs

    March 19, 2009 | Sarah Rotman Epps

    With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this...

  • Report Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

    North American Consumer Technographics
    July 25, 2008 | James McQuivey, PhD

    The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is...

  • Report Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
    May 23, 2008 | Ted Schadler

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...

  • Report How Media Brand Users Participate In Social Technologies

    January 9, 2008 | Charlene Li

    Nearly half of US online adults are social media users, those who participate in at least one online social activity at least monthly or more. Increasingly, Social Computing isn't only for the...

  • Report Media Consumption Across The Generations, 2007

    January 8, 2008 | James McQuivey, PhD

    Seniors watch the most TV, and read the most print media. How does media and Internet time vary across the generations?

  • Report Which Magazines And Newspapers Generations Are Reading, 2007

    January 8, 2008 | James McQuivey, PhD

    How much time do Gen Yers, Seniors, and adults from other generations spend reading print media like newspapers and magazines? Which print brands are most popular among the different generations?

  • Report Technographics Multicountry Analysis: Media Trust In Metropolitan China And The Rest Of Asia

    November 15, 2007 | Dia Ganguly

    This data chart compares content trust in newspapers, in magazines, on the radio, in direct mail and on the Internet for consumers China, India, Korea, Japan, Australia, and the US. The chart takes...

  • Report The Impact Of The Internet On The Consumption Of Traditional Media

    September 26, 2007 | Reineke Reitsma

    The Internet continues to have an impact on traditional media channels: 56% of online Europeans report that their use of offline media such as Radio, TV and Newspapers has decreased since getting...

  • Report Case Study: Zagat Tests The Right Mobile Advertising Options

    March 29, 2007 | Christine Spivey Overby

    Zagat Survey needed to reach mobile power users — a relatively small group — to market ZAGAT TO GO, a mobile product featuring its restaurant and nightspot reviews. To do so, it explored several...

  • Report Will Local Search Be Googled?

    March 13, 2007 | Charlene Li

    Google might dominate Internet search from both the consumer and advertising perspectives, but it's far from being leader in the highly fragmented local search market, in which different players...