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  • Report Benchmark 2008: The Net Challenges Traditional Media For Young Eyeballs

    North American Consumer Technographics
    July 25, 2008 | James McQuivey, PhD

    The total time spent consuming media does not vary significantly across generations, but with younger adults spending more and more of that time online, it's clear that entertainment consumption is...

  • Report Benchmark 2007: Media

    Online Media Use Is Growing But Still Lags TV
    September 20, 2007 | James McQuivey, PhD

    The average adult watches TV 12.4 hours per week, nearly twice the time that they report spending on any other medium. Despite their busy lives, Early Adopters spend 2 more hours per week with the...

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