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  • Report Digital User Behaviors Are Driving Digital Goods Growth

    ForecastView Document
    May 19, 2014 | Michael O'Grady

    Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015
    November 5, 2010 | James McQuivey, PhD

    Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

  • Report The Battle For The eBook Consumer

    As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game
    December 3, 2009 | Sarah Rotman Epps

    When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to its...

  • Report The eReader Price Squeeze

    Most Consumers Won't Pay The Real Price Of eReader Devices
    September 1, 2009 | Sarah Rotman Epps

    eReader devices like Amazon.com's Kindle face a pricing conundrum: The cost of the display component is high and sales volumes are still modest, yet consumers demand and expect ever-lower prices....

  • Report Who Will Buy An eReader?

    Later Adopters May Not Be As Loyal To Amazon.com
    July 29, 2009 | Sarah Rotman Epps

    Awareness and ownership of eReaders is growing, spurred by marketing campaigns from Amazon.com and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that...

  • Report How Big Is The eReader Opportunity?

    Book Readers Drive The Market Now, But That Will Change
    May 27, 2009 | Sarah Rotman Epps

    The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

  • Report Is Hyperlocal Hype Or Happening?

    What US Online Consumers Want From "Local" Media
    January 27, 2009 | Sarah Rotman Epps, Elizabeth Stark

    Will going "hyperlocal"— serving the information needs of local neighborhoods or communities —offer a viable future for media companies online? That's a question many seek to answer as local TV and...

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