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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021
February 8, 2021
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Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021
The Eight Providers That Matter Most And How They Stack Up
In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020
Tools And Technology: The Marketing Measurement And Insights Playbook
In our 27-criteria evaluation of marketing measurement and optimization vendors, we identified the nine most significant ones — Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing...
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