Search Results

• Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

  The Eight Providers That Matter Most And How They Stack Up

  February 8, 2021 | Fatemeh Khatibloo, Nick Monroe

  In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...

• Report The Forrester Wave™: Global Media Agencies, Q2 2020

  The 10 Global Media Agencies That Matter Most And How They Stack Up

  May 26, 2020 | Jay Pattisall

  In our 29-criterion evaluation of media management providers, we identified the 10 most significant ones — Carat, Havas Media Group, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Wavemaker, and...

• Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q1 2020

  Tools And Technology: The Marketing Measurement And Insights Playbook

  January 16, 2020 | Jim Nail, Tina Moffett, Joe Stanhope

  In our 27-criteria evaluation of marketing measurement and optimization vendors, we identified the nine most significant ones — Analytic Partners, Ekimetrics, Gain Theory, Ipsos MMA, IRI, Marketing...

• Report The Forrester Wave™: Social Suites, Q4 2019

  The Eight Providers That Matter Most And How They Stack Up

  October 9, 2019 | Jessica Liu

  In our 40-criterion evaluation of social suites providers, we identified the eight most significant ones — Clarabridge, Facelift, Falcon.io, Hootsuite, Khoros, Salesforce, Socialbakers, and...

• Report The Forrester Wave™: Performance Marketing Agencies, Q3 2019

  The 12 Agencies That Matter Most And How They Stack Up

  September 18, 2019 | Collin Colburn, Stephanie Liu

  In our 28-criterion evaluation of performance marketing agencies, we identified the 12 most significant ones — 360i, 3Q Digital, DAC Group, GroupM Performance, iCrossing, iProspect, Jellyfish,...

• Report The Forrester Wave™: Data Management Platforms, Q2 2019

  The Seven Providers That Matter Most And How They Stack Up

  June 13, 2019 | Tina Moffett, Arleen Chien

  In our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...

• Report The Forrester Wave™: Full-Service Media Agencies, Q1 2019

  The Nine Media Agencies Under $20 Billion And How They Stack Up

  March 14, 2019 | Jay Pattisall

  In our 26-criterion evaluation of full-service media agencies, we identified the nine most significant firms — Assembly, dentsu X, Hearts & Science, Horizon Media, Initiative, Mediahub, PHD, Spark...