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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018
The Seven Providers That Matter Most And How They Stack Up
October 23, 2018 | Xiaofeng WangIn our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions,...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018
The Eight Providers That Matter Most And How They Stack Up
In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar...
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Report The Forrester Wave™: Data Management Platforms, Q2 2017
Marketers Have A Choice: Stay Tactical Or Think Long Term
June 1, 2017 | Susan Bidel, Samantha MerlivatIn our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle,...
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Report The Forrester Wave™: Marketing Mix Modeling, Q2 2013
The Nine Providers That Matter Most And How They Stack Up
May 21, 2013 | Tina Moffett, Luca S. PaderniSince Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...
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