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  • Report Paid Search And SEO Shouldn't Be Your Only Discovery Tools

    Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention
    February 5, 2018 | Collin Colburn

    Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible...

  • Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (EU-7)

    ForecastView Spreadsheet
    October 8, 2014 | Michael O'Grady

    In 2019, users will download more than 33 billion apps in the EU-7 -- France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK -- representing more than 13% of all downloads worldwide. As...

  • Report Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve
    July 7, 2014 | Thomas Husson

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

  • Report The State Of Consumers And Technology: Benchmark 2013, Europe

    European Consumer Technographics®
    May 19, 2014 | Reineke Reitsma

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

  • Report The Case For Google Plus

    Three Reasons Every Marketer Should Use It
    March 31, 2014 | Nate Elliott

    It's clear that Google Plus can't match Facebook for audience size, so it's no surprise that brands are much more active on Facebook and have collected much larger fan bases there. But Google Plus...

  • Report Benchmark B2B Social Marketing Efforts

    January 13, 2014 | Kim Celestre

    B2B marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social tactics is consistent...

  • Report The Social Behaviors Of Your B2B Customers

    A B2B-Focused Analysis Of The Landscape For The Social Marketing Playbook
    July 17, 2013 | Zachary Reiss-Davis

    As a business-to-business (B2B) marketer, you need to engage your customers and prospects throughout a complex customer life cycle that frequently lasts longer than a business-to-consumer (B2C)...

  • Report How B2B Marketers Use Social Now

    Emerging Trends In B2B Social Marketing For 2013
    May 13, 2013 | Zachary Reiss-Davis

    Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

  • Report How To Exploit The Database Of Affinity

    And Why Google, Not Facebook, Will Dominate Affinity Marketing
    April 15, 2013 | Nate Elliott

    Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up...

  • Report Case Study: YouTube Adapts Its Product Strategy For Education

    March 20, 2012 | Sarah Rotman Epps

    Digital disruption continues to work its way through the education industry, creating new product opportunities for product strategists who are attuned to the industry's changes. Apple's recent...

  • Report Google, Amazon, Apple, And Facebook: What eBusiness Executives Need To Know For 2012

    February 7, 2012 | Sucharita Kodali

    As four of the largest and arguably most currently influential technology companies — Google, Amazon.com, Apple, and Facebook — continue to exhibit ambitious tendencies to capture consumer...

  • Report The Mall Of Google

    The Internet Ad Giant Shifts Emphasis To Include Enterprise IT
    July 21, 2010 | Jeffrey Hammond

    Open source is no longer a "don't ask, don't tell" secret in enterprise application development shops: Increased executive awareness and evolving open source business models are leading shops to...

  • Report Engage Conversationalists Using The POST Framework

    How To Create Social Media Strategies For Your Conversationalist Customers
    June 16, 2010 | Augie Ray

    With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what...

  • Report How To Foster Software Innovation To Exploit The Economic Recovery

    Best Practices In Software Innovation From Leading Software Developers
    January 29, 2010 | Mike Gilpin

    Software innovation plays an increasingly vital role in enterprise success as a key part of more and more products and services, whether on the Web, a phone, a desktop PC, a car, or in your home....

  • Report The Splinternet

    Preparing For An Internet Fragmented By Devices And Passwords
    January 26, 2010 | Josh Bernoff, Shar VanBoskirk

    The standardized Internet is fraying. Long live the Splinternet. Interactive marketers have thrived in the golden age of the Web, where people access Web sites using standard, similarly formatted...

  • Report To Invest Wisely, Know The Business Value Of Diverse CRM Solutions

    September 30, 2009 | William Band

    To help customer relationship management (CRM) professionals make smart decisions and navigate the complex CRM technology landscape, Forrester surveyed 286 companies. The goal was to determine the...

  • Report Sidewiki: Dealing With Google's Land Grab

    Your Best Defense Is To Build Your Own Social Site Features
    September 30, 2009 | Josh Bernoff

    Google announced Sidewiki, a product that allows users of Google's Toolbar to share their comments on any Web site. Just as we predicted, this endows all Web sites with social features and...

  • Report To Deliver The Vodafone 360 Strategy, Vodafone Becomes A Social Network And A Handset Maker

    September 28, 2009 | Ian Fogg

    Vodafone 360 is a bold initiative that will affect every firm's Social Computing strategy. Vodafone aims to drive mobile Internet adoption, acquire new customers, and increase long-term customer...