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  • Report SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration
    May 3, 2019 | Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...

  • Report Vendor Landscape: Account-Based Marketing, Q4 2016

    Point Solutions Proliferate Amid Claims Of Platform Leadership
    October 18, 2016 | Steven Casey, Allison Snow, Shanta Samlal-Fadelle

    New technologies are enabling account-based marketing (ABM) at scale, and business-to-business (B2B) marketers are increasingly deploying early ABM initiatives. But vendors' confusing claims hinder...

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