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The B2B Marketing Playbook For 2021

A Guide To Surviving And Thriving In The B2B Marketing Renaissance

Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...

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  • Report Vendor Landscape: Account-Based Marketing, Q4 2016

    Point Solutions Proliferate Amid Claims Of Platform Leadership
    October 18, 2016 | Steven Casey, Allison Snow, Shanta Samlal-Fadelle

    New technologies are enabling account-based marketing (ABM) at scale, and business-to-business (B2B) marketers are increasingly deploying early ABM initiatives. But vendors' confusing claims hinder...

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