Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
Search Results
-
Report The Case For Asynchronous Messaging: Apple Business Chat, Messenger, WhatsApp
Just Supporting Web And Mobile Chat Is A Missed Opportunity
Consumers love messaging, at least when it comes to keeping in touch with friends and family. But brands have lagged in offering asynchronous messaging conversations with their customers. This...
-
Report Commerce Companies: Stop Living At The Mercy Of The Tech Titans
Tech Titans In Commerce
January 29, 2020 | Sucharita KodaliFour large technology titans — Apple, Amazon, Alphabet (Google), and Facebook — have different but powerful impacts on the commerce landscape. This report analyzes their common strengths and...
-
Report Consumers Want Convenience, Not Conversations
Conversational Interfaces Struggle To Deliver Contextual Convenience
Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...
Content Type
ApplyFilters
Industry
- Retail (27)
- Financial Services (19)
- Travel (19)
Topics
Methodology
Analyst
- Sucharita Kodali (8)
- Ian Jacobs (2)
- Julie Ask (2)