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• Report The Case For Asynchronous Messaging: Apple Business Chat, Messenger, WhatsApp

  Just Supporting Web And Mobile Chat Is A Missed Opportunity

  July 23, 2020 | Julie Ask, Ian Jacobs

  Consumers love messaging, at least when it comes to keeping in touch with friends and family. But brands have lagged in offering asynchronous messaging conversations with their customers. This...

• Report Now Tech: Collaborative Work Management Tools, Q2 2020

  Forrester's Overview Of 25 Collaborative Work Management Providers

  May 7, 2020 | Margo Visitacion

  Application development and delivery (AD&D) professionals use collaborative work management (CWM) to empower employees to deliver successful outcomes, increase agility while maintaining...

• Report Commerce Companies: Stop Living At The Mercy Of The Tech Titans

  Tech Titans In Commerce

  January 29, 2020 | Sucharita Kodali

  Four large technology titans — Apple, Amazon, Alphabet (Google), and Facebook — have different but powerful impacts on the commerce landscape. This report analyzes their common strengths and...

• Report Consumers Want Convenience, Not Conversations

  Conversational Interfaces Struggle To Deliver Contextual Convenience

  August 21, 2019 | Julie Ask, Ian Jacobs

  Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...

• Report Q&A: The Five Most Frequently Asked Questions About Facebook And Libra

  Forrester's Summary Of The Known Knowns And The Known Unknowns

  August 8, 2019 | Martha Bennett

  Since its launch on June 18, 2019, Facebook's initiative to launch a global digital currency, Libra, has rarely been out of the headlines. But what is "Libra?" And what's behind Facebook's claims...