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• Report How To Build A Martech Reference Architecture For Banking

  February 16, 2021 | Rusty Warner

  Marketing technology (martech) ecosystems in the banking industry are more complex than those within other vertical sectors due to requisite enterprise integration, mandatory regulatory compliance,...

• Report Now Tech: Cloud Data Warehouse, Q2 2020

  Forrester's Overview Of 14 Cloud Data Warehouse Providers

  July 1, 2020 | Noel Yuhanna

  You can use cloud data warehouse (CDW) to build data warehouses more quickly, support new business use cases, and lower infrastructure, software, and administration costs. But to realize these...

• Report Now Tech: Data Virtualization, Q2 2020

  Forrester's Overview Of 15 Data Virtualization Providers

  June 29, 2020 | Noel Yuhanna

  You can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...

• Report The Forrester Wave™: Specialized Insights Service Providers, Q2 2020

  The 13 Providers That Matter Most And How They Stack Up

  June 8, 2020 | Jennifer Belissent, PhD

  In our 18-criterion evaluation of insights service providers, we identified the 13 most significant ones — Alibaba Cloud, BearingPoint, EPAM, Fractal Analytics, HCL, LTI, NEC, SAP, Telefónica,...

• Report Now Tech: Real-Time Interaction Management, Q2 2020

  Forrester's Overview Of 42 RTIM Providers

  April 30, 2020 | Rusty Warner

  You can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...

• Report Now Tech: Customer Analytics Technologies, Q1 2020

  Forrester's Overview Of 33 Customer Analytics Providers

  March 25, 2020 | Brandon Purcell

  You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

• Report The Forrester Wave™: Data Management For Analytics, Q1 2020

  The 14 Providers That Matter Most And How They Stack Up

  February 12, 2020 | Noel Yuhanna

  In our 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones — Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise...

• Report The Forrester Tech Tide™: Data Management, Q1 2020

  Intermediate Level: Data Practices For Insights-Driven Businesses

  January 23, 2020 | Noel Yuhanna

  Data management is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in data management, companies are evaluating and adopting a...

• Report Now Tech: Insights Service Providers, Q1 2020

  Forrester's Overview Of 38 Insights Service Providers

  January 13, 2020 | Jennifer Belissent, PhD

  You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

• Report Now Tech: Data Management For Analytics, Q4 2019

  Forrester's Overview Of 25 Data Management For Analytics Providers

  December 23, 2019 | Noel Yuhanna

  You can use data management for analytics to automate data ingestion, integration, and transformation for analytics; become more productive; and accelerate new and emerging business insights. But...

• Report All Enterprises Need (Computer) Vision

  AI Advancements Drive Valuable Use Cases As Far As The Eye Can See

  June 14, 2019 | Kjell Carlsson, PhD

  Enterprises of all stripes are implementing new computer vision solutions to drive growth and operational efficiencies across a host of use cases, ranging from marketing to manufacturing. And, if...

• Report Now Tech: IoT Data Management Solutions, Q2 2019

  Forrester's Overview Of 22 IoT Data Management Solution Providers

  June 6, 2019 | Noel Yuhanna, Michele Goetz

  You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

• Report Now Tech: Cross-Channel Campaign Management, Q2 2019

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  May 17, 2019 | Rusty Warner

  B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...