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Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020
Tools and Technology: The Omnichannel Advertising Playbook
Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...
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Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019
Forrester's Overview Of 37 Marketing Measurement And Optimization Solution Providers
You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...
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Report The Forrester Wave™: Performance Marketing Agencies, Q3 2019
The 12 Agencies That Matter Most And How They Stack Up
In our 28-criterion evaluation of performance marketing agencies, we identified the 12 most significant ones — 360i, 3Q Digital, DAC Group, GroupM Performance, iCrossing, iProspect, Jellyfish,...
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