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• Report The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021

  The 15 Providers That Matter Most And How They Stack Up

  February 22, 2021 | Nick Barber

  In our 26-criterion evaluation of content management system (CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, Bloomreach, Contentful, Contentstack,...

• Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

  The 10 Providers That Matter Most And How They Stack Up

  May 19, 2020 | Emily Pfeiffer, Joe Cicman

  In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

• Report Now Tech: Real-Time Interaction Management, Q2 2020

  Forrester's Overview Of 42 RTIM Providers

  April 30, 2020 | Rusty Warner

  You can use real-time interaction management (RTIM) to orchestrate contextually relevant customer experiences, address customer expectations for mutual value exchanges with your brand, and align...

• Report Now Tech: Product Information Management, Q1 2020

  Forrester's Overview Of 22 PIM Providers

  March 25, 2020 | Amanda LeClair

  You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts....

• Report Don't Buy Software Without A Services Partner At The Table

  How You Deploy Software Can Make Or Break Your Transformation — Here's How To Understand And Work Partnerships To Best Advantage

  February 28, 2020 | Ted Schadler

  Software vendors, service providers, and cloud vendors need each other to survive. Application development and delivery (AD&D) leaders need them to work well together to succeed. But how these...

• Report Now Tech: B2C Commerce Suites, Q1 2020

  Tools And Technology: The Retail eCommerce Playbook

  February 6, 2020 | Emily Pfeiffer

  You can use B2C commerce suites to increase revenue, improve efficiency, and unite business functions. But to realize these benefits, you'll first have to select from a diverse set of vendors that...

• Report Now Tech: B2B Commerce Suites, Q1 2020

  Tools And Technology: The B2B eCommerce Playbook

  February 6, 2020 | Joe Cicman

  You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

• Report The Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2019

  The 14 Providers That Matter Most And How They Stack Up

  November 20, 2019 | Nick Barber

  In our 28-criterion evaluation of digital asset management (DAM) for customer experience providers, we identified the 14 most significant ones — Adobe, Aprimo, BrandMaker, Bynder, Canto, CELUM,...

• Report Now Tech: Marketing Resource Management, Q4 2019

  Forrester's Overview Of 32 Marketing Resource Management Providers

  November 18, 2019 | Stephanie Liu, Rusty Warner

  You can use marketing resource management (MRM) tools to manage content production processes, operate intuitive workflows for approvals and brand management, and gain visibility into marketing...

• Report The Forrester Wave™: Digital Intelligence Platforms, Q4 2019

  The Nine Providers That Matter Most And How They Stack Up

  November 6, 2019 | James McCormick

  In our 23-criterion evaluation of digital intelligence platform providers, we identified the nine most significant ones — Acoustic, Adobe, Cxense, Evergage, Google, Mixpanel, Oracle, SAS, and...

• Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

  The 10 Providers That Matter Most And How They Stack Up

  July 8, 2019 | Mark Grannan, Ted Schadler

  In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

• Report Now Tech: Digital Experience Platforms, Q3 2019

  Tools And Technology: The Digital Experience Delivery Playbook

  July 5, 2019 | Mark Grannan

  You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

• Report Now Tech: Cross-Channel Campaign Management, Q2 2019

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  May 17, 2019 | Rusty Warner

  B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

• Report The Forrester Wave™: Content Marketing Platforms For B2C Marketers, Q2 2019

  The Nine Providers That Matter Most And How They Stack Up

  May 6, 2019 | Ryan Skinner

  In our 30-criterion evaluation of content marketing platforms (CMPs) for B2C providers, we identified the nine most significant ones — Bloomreach, Contently, NewsCred, Opal, Percolate,...

• Report Now Tech: Digital Asset Management For Customer Experience, Q1 2019

  Forrester's Overview Of 33 Digital Asset Management Providers

  March 11, 2019 | Nick Barber

  You can use digital asset management (DAM) to reduce content recreation costs, increase operational efficiency, and improve rights management and compliance. But to realize these benefits, you'll...