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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021

    The 15 Providers That Matter Most And How They Stack Up
    February 22, 2021 | Nick Barber

    In our 26-criterion evaluation of content management system (CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, Bloomreach, Contentful, Contentstack,...

  • Report Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021

    Forrester's Overview Of 27 Cross-Channel Campaign Management Providers
    February 4, 2021 | Xiaofeng Wang

    B2C marketers can use cross-channel campaign management (CCCM) offerings to better understand customers, orchestrate outbound interactions across touchpoints, and deliver contextually relevant...

  • Report Now Tech: Customer Analytics Technologies, Q1 2020

    Forrester's Overview Of 33 Customer Analytics Providers
    March 25, 2020 | Brandon Purcell

    You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to...

  • Report Now Tech: Agile Content Management Systems, Q1 2020

    Forrester's Overview Of 30 Agile CMS Providers
    February 27, 2020 | Nick Barber, Mark Grannan

    You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

    The 10 Providers That Matter Most And How They Stack Up
    July 8, 2019 | Mark Grannan, Ted Schadler

    In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

  • Report Now Tech: Digital Experience Platforms, Q3 2019

    Tools And Technology: The Digital Experience Delivery Playbook
    July 5, 2019 | Mark Grannan

    You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...