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  Webinar IoT, AI, The Cloud, And The Future Of Mapping

  February 11, 2020 | Ted Schadler

  Mapping is the power play hidden in plain sight; incumbents and startups alike are stockpiling massive amounts of data and innovation. But today's closed stacks and download-only data stand in the...

• Report The Forrester Tech Tide™: Identity And Access Management, Q4 2019

  Seventeen Technology Categories Underpin The IAM Market

  November 14, 2019 | Andras Cser, Sean Ryan

  Identity and access management (IAM) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in IAM, companies are evaluating and...

• Report Mapping's Third Wave Will Unlock The Physical Future Of Business

  By 2023, Cloud Giants Will Subsume The Mapping Industry And Compete For Developers With Open Mapping Platforms

  October 8, 2019 | Ted Schadler

  Any developer will find building an app with location data for the physical world — whether for the internet of things (IoT), a self-driving car, augmented reality, location intelligence, and so on...

• Report Now Tech: Location Intelligence Technologies, Q3 2019

  Forrester's Overview Of 34 Location Intelligence Technology Providers

  July 18, 2019 | James McCormick, Emily Miller

  You can use location intelligence technology to make sense of big spatial and customer location data; democratize advanced spatial insights; and scale intelligent business decisions, actions, and...

• Report Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

  Forrester's Overview Of 35 Video Platform Providers

  June 21, 2019 | Laura Ramos, Nick Barber

  You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first...

• Report Now Tech: Cross-Channel Campaign Management, Q2 2019

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  May 17, 2019 | Rusty Warner

  B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

• Report The Forrester Wave™: Master Data Management, Q1 2019

  The 12 Providers That Matter Most And How They Stack Up

  March 12, 2019 | Henry Peyret

  In our 29-criterion evaluation of master data management (MDM) providers, we identified the 12 most significant ones — BackOffice Associates, EnterWorks, IBM, Informatica, Magnitude Software,...

• Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019

  The 12 Providers That Matter Most And How They Stack Up

  February 27, 2019 | Rusty Warner

  In our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...