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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Forrester Wave™: Data Management Platforms, Q2 2019

    The Seven Providers That Matter Most And How They Stack Up
    June 13, 2019 | Tina Moffett, Arleen Chien

    In our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...

  • Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018

    The Eight Providers That Matter Most And How They Stack Up
    April 16, 2018 | Jim Nail, Tina Moffett

    In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar...

  • Report The Forrester Wave™: Data Management Platforms, Q2 2017

    Marketers Have A Choice: Stay Tactical Or Think Long Term
    June 1, 2017 | Susan Bidel, Samantha Merlivat

    In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle,...

  • Report The Forrester Wave™: Listening Platforms, Q1 2009

    Nielsen BuzzMetrics And TNS Cymfony Lead A Pack Of Strong Performers
    January 23, 2009 | Suresh Vittal

    In response to marketers' changing needs, brand monitoring vendors are evolving to offer a more strategic and comprehensive platform. Forrester refers to this category of vendors as listening...

  • Report The Forrester Wave™: Brand Monitoring, Q3 2006

    Nielsen BuzzMetrics And Cymfony Lead In Our Category Evaluation
    September 13, 2006 | Peter Kim

    The power shift from media institutions to consumer communities means that marketers must track a diverse and growing range of influential voices. To find out how the emerging technology solutions...