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  • Reineke Reitsma
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Don't Neglect Technology's Late Adopters

    European Sidelined Citizens Are A Valuable Target Group
    November 26, 2007 | Reineke Reitsma

    Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...

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