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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report A Market Insights Professional's Introduction To European Information And Communications Technology Market 2011 To 2012
July 21, 2011 | Reineke ReitsmaIs there a uniform European market for information and communications technology (ICT) solutions? Many organizations approach Europe as one region, often combined with the Middle East and Africa...
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Report The Impact Of The Recession On Market Research Professionals' Workload
November 23, 2009 | Reineke ReitsmaTo better understand how the recession has changed market researchers' lives in the past year, we've conducted a survey of Forrester's Research Panel For Market Research Professionals about...
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Report A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession
February 2, 2009 | Reineke ReitsmaIn this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products...
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Report Technographics® Insight: Polish Consumers Go Mobile
April 11, 2008 | Reineke ReitsmaThis Technographics Insight takes a look at mobile penetration in Poland. It examines attrition of fixed line telephony and growth of mobile Internet in Poland.
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