Search Results

• Report Profiling Brand-Loyal And Price-Conscious US Consumers

  A Technographics® Data Essentials Document

  April 17, 2013 | Reineke Reitsma

  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Report US Online Hispanics: A Demographic Overview

  North American Technographics®

  February 26, 2013 | Reineke Reitsma

  This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile...

• Report Exploring The Social Technographics® Ladder: Creators

  North American Consumer Technographics®

  September 18, 2012 | Reineke Reitsma

  Creators sit at the top of Forrester's Social Technographics ladder®: They are a group of highly active online consumers who write blogs and articles, upload self-created video and music, post...

• Report Predictions 2011: What Will Happen In Market Research

  Major Changes Are In Store For The Market Research Profession

  December 17, 2010 | Reineke Reitsma

  Until a couple of years ago, the market research department was the only department that proactively collected data from customers and prospects and broadcast it into the organization, but now data...

• Report A Market Researcher's Introduction To Owned, Paid, And Earned Media

  July 2, 2010 | Reineke Reitsma

  The terms "owned media," "paid media," and "earned media" have become very popular in the marketing space today. Marketers need to understand the benefits of each medium and how to identify the...