Search Results

• Report Profiling Brand-Loyal And Price-Conscious US Consumers

  A Technographics® Data Essentials Document

  April 17, 2013 | Reineke Reitsma

  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Report Digital Natives: A Demographic Overview

  North American Technographics®

  January 11, 2012 | Reineke Reitsma

  Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Report Digital Moms: A Demographic Overview

  North American Technographics®

  August 30, 2011 | Reineke Reitsma

  Moms (defined here as US online women ages 18 to 50 who are parents of a child younger than 18 living with them) are much like their non-mom counterparts when it comes to their basic demographics,...

• Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

  September 9, 2010 | Reineke Reitsma

  In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

• Report A Market Researcher's Introduction To The Future Of Online Customer Experience

  June 30, 2010 | Reineke Reitsma

  The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Report Data Essentials: US Retail

  A Technographics® Dashboard

  March 17, 2010 | Reineke Reitsma

  This Data Essentials summarizes some key data points for the US from Forrester's North American Technographics retail surveys; it also includes data from the Forrester Research Online Retail...

• Report Technographics® Insight: Hispanic Youth Are Active Online Shoppers

  Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

  February 3, 2010 | Tamara Barber, Reineke Reitsma

  This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

• Report Predictions 2010: What Will Happen In Market Research

  Ten Trends That Will Shape Consumer Market Research In 2010

  December 22, 2009 | Reineke Reitsma

  Like so many people, market researchers have been through a lot in the past year. They saw their workload change significantly in 2009 because of an increased need for information, with higher...

• Report Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact

  Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion

  November 10, 2009 | Reineke Reitsma

  Fox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...

• Report A Consumer Market Researcher's Introduction To Mobile POST

  July 9, 2009 | Reineke Reitsma

  Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

• Report Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets

  May 18, 2009 | Reineke Reitsma

  This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

• Report A Consumer Market Researcher's Introduction To How Quantitative Research Helped Staples Build Robust Personas

  February 18, 2009 | Reineke Reitsma

  Understanding and analyzing the behavior of your company's Web site visitors should go beyond collecting and analyzing site statistics. Staples represents a best-in-class example of how...

• Report How The Net Is Influencing European Offline Sales

  January 23, 2009 | Valerie Batut, Reineke Reitsma

  For the past decade or so, an increasing number of European consumers have been relying on the Internet to provide them with information on products and services. Today, more than half of the...

• Report The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis

  October 24, 2008 | Reineke Reitsma

  There have been tough economic times before, but those were in a different era. In the 1980s, consumers only received information via television and newspapers, which meant a certain delay in...

• Report Technographics® Insight: Social Technographics In Poland

  September 19, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at Social Technographics in Poland. It examines the importance of understanding the impact of social computing activities on companies.

• Report Technographics® Insight: Understanding Trust In Customer Ratings And Reviews

  September 18, 2008 | Reineke Reitsma

  This Technographics® Insight takes a look at consumers¿ trust of online customer ratings and reviews in the US. It compares differences in attitudes and behaviors among consumers who generally...

• Report Technographics® Insight: Global Financial Attitudes Among Online Consumers

  August 18, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the financial attitudes among online consumers globally. It compares online consumers¿ willingness to shop around for financial products, trust in...

• Report Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"

  June 27, 2008 | Reineke Reitsma

  The eCommerce market in Poland is full of potential. It's growing faster than Western European markets and is overtaking Southern European countries such as Spain and Italy. Polish consumers are...

• Report Technographics® Insight: Gambling And Online Gaming In The UK – Two Sides Of The Same Coin?

  June 16, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the uptake of online gambling and online gaming by Internet users in the UK. It gives insight in the trends, and examines which types of consumers are...

• Report Technographics® Insight: Which Europeans Use New Customer Service Methods?

  June 5, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the customer service methods Europeans like and use. It examines more particularly the methods consumers use to contact their main mobile phone operator.

• Report Technographics® Insights: How Gender Affects Investment In Europe

  May 7, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at how gender affects investment behavior in Europe. It examines the differences in investment ownership, attitudes and behavior among European male and...

• Report Technographics® Insight: Polish Consumers Go Mobile

  April 11, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at mobile penetration in Poland. It examines attrition of fixed line telephony and growth of mobile Internet in Poland.

• Report Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2007

  March 27, 2008 | Reineke Reitsma

  This highlight deck summarizes the key findings from Forrester's European Technographics Online Financial Services Survey, Q4 2007.

• Report Technographics® Insight: Which Channels Do Europeans Use To Listen To The Radio?

  February 22, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the channels Europeans use to listen to the radio. It shows that the radio device remains the main channel used for listening to the radio, but other...

• Report Don't Neglect Technology's Late Adopters

  European Sidelined Citizens Are A Valuable Target Group

  November 26, 2007 | Reineke Reitsma

  Sidelined Citizens is Forrester's term for late adopters; they are also often referred to as laggards. They are low-income technology pessimists who adopt technology after everybody else. But...