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  • Report What Needs To Happen In Market Research In 2013

    Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future
    January 22, 2013 | Reineke Reitsma

    The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

  • Report Predictions 2010: What Will Happen In Market Research

    Ten Trends That Will Shape Consumer Market Research In 2010
    December 22, 2009 | Reineke Reitsma

    Like so many people, market researchers have been through a lot in the past year. They saw their workload change significantly in 2009 because of an increased need for information, with higher...

  • Report Past, Present, And Future Of Market Research

    Current Trends Shape Future Market Research Environment In Europe
    January 7, 2009 | Reineke Reitsma

    Over the past 10 years, the Internet has changed the role of market research agencies, survey respondents, and consumer market researchers. Overall, the market research industry has seen steady...

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