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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Report Case Study: How Fox And Microsoft Used Mobile Research To Measure Movie Advertising Impact
Mobile Research Helped Gain Insight In The Buildup Of Movie Promotion
November 10, 2009 | Reineke ReitsmaFox and Microsoft Advertising collaborated on a project at the end of 2008 to better understand the impact of and the interaction between the different media channels used to promote movies. They...
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Report Technographics® Insight: Understanding Trust In Customer Ratings And Reviews
September 18, 2008 | Reineke ReitsmaThis Technographics® Insight takes a look at consumers¿ trust of online customer ratings and reviews in the US. It compares differences in attitudes and behaviors among consumers who generally...
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