Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Increasing Sophistication Of The European Digital Home

  European Consumer Technographics®

  June 26, 2014 | Reineke Reitsma

  The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report Customer Life-Cycle Industry Overview: Consumer Electronics

  A Consumer Technographics® Report

  November 21, 2013 | Reineke Reitsma

  A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest...

• Report The European eCommerce Landscape

  A European Consumer Technographics® Report

  July 10, 2013 | Reineke Reitsma

  The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

• Report Emerging Markets Overview: Brazil

  A Global Consumer Technographics® Report

  May 28, 2013 | Reineke Reitsma

  By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report US Online Hispanics: A Demographic Overview

  North American Technographics®

  February 26, 2013 | Reineke Reitsma

  This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile...

• Report US Young Professionals: A Demographic Overview

  North American Technographics®

  November 26, 2012 | Reineke Reitsma

  In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Report The Digital Affluent: A Demographic Overview

  North American Consumer Technographics®

  July 12, 2012 | Reineke Reitsma

  Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

• Report Understanding China: The Opportunities And Challenges

  A Technographics® Document

  May 14, 2012 | Reineke Reitsma

  For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Report Digital Natives: A Demographic Overview

  North American Technographics®

  January 11, 2012 | Reineke Reitsma

  Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

• Report Digital Moms: A Demographic Overview

  North American Technographics®

  August 30, 2011 | Reineke Reitsma

  Moms (defined here as US online women ages 18 to 50 who are parents of a child younger than 18 living with them) are much like their non-mom counterparts when it comes to their basic demographics,...

• Report Consumers Sound Off On Personal Computing Form Factors

  Forrester Technographics® Digital Consumer Community Report, June 2011

  June 1, 2011 | Reineke Reitsma

  To understand more about this changing PC landscape and what it means for consumers’ expectations in the market, we tapped into our qualitative Technographics® community. During a three-week...

• Report A Market Researcher's Introduction To The Global Online Population Forecast, 2009 To 2014

  September 9, 2010 | Reineke Reitsma

  In the past five years, the global Internet population has grown from about 1 billion to 1.6 billion, and this growth isn't about to stop any time soon. However, the future growth isn't equally...

• Report A Market Researcher's Introduction To The Future Of Online Customer Experience

  June 30, 2010 | Reineke Reitsma

  The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Report Technographics® Insight: Hispanic Youth Are Active Online Shoppers

  Hispanic Technographics® Youth Online Survey, Q2 2009 (US)

  February 3, 2010 | Tamara Barber, Reineke Reitsma

  This highlight deck summarizes the key findings related to shopping and spending from Forrester's Hispanic Technographics Youth Online Survey, Q2 2009.

• Report Technographics Insight: Who Buys Mobile Services In Asia Pacific?

  July 31, 2009 | Reineke Reitsma

  This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

• Report The Opportunities And Challenges Of Mobile Research

  Mobile Research Adds "Anytime, Anywhere" To The Research Mix

  July 20, 2009 | Reineke Reitsma

  Mobile research is still limited in uptake, but it will gain momentum in the years to come as mobile Internet penetration grows. Its mobility and flexibility offer consumer market research...

• Report A Consumer Market Researcher's Introduction To Mobile POST

  July 9, 2009 | Reineke Reitsma

  Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

• Report A Consumer Market Researcher's Introduction To Mobile Technographics®

  May 22, 2009 | Reineke Reitsma

  Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...

• Report Technographics® Insight: Internet Usage And Online Activities Across Asia Pacific Markets

  May 18, 2009 | Reineke Reitsma

  This Technographics Insight takes a look at Internet uptake in Asia Pacific markets. It examines Internet adoption across countries, the profile on online consumers, and their activities online.

• Report A Consumer Market Researcher's Introduction To Product Strategists' Segmentation Best Practices

  March 10, 2009 | Reineke Reitsma

  In most companies, the development of a customer segmentation is the responsibility of the market research department. A good segmentation is used by the whole organization and especially guides...