Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Australian Consumer Tech Stack

  Our 2018 Australian Benchmark Data Overview Shows The Four Forces Of Adoption

  October 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report Australian Consumers' Financial Behaviors

  Asia Pacific Consumer Technographics®

  January 24, 2017 | Reineke Reitsma

  Many Australian online adults spend little time and energy on their personal finances, showing limited interest in them. But consumers now expect firms to anticipate their needs and offer what...

• Report Emerging Markets Overview: China

  A Global Consumer Technographics® Report

  November 1, 2013 | Reineke Reitsma

  China, the world's most populous country, has a population of more than 1.35 billion and is the world's second-largest country by land area, covering approximately 9.6 million square kilometers....

• Report Emerging Markets Overview: Brazil

  A Global Consumer Technographics® Report

  May 28, 2013 | Reineke Reitsma

  By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

• Report Emerging Markets Overview: Russia

  A Global Consumer Technographics® Report

  April 30, 2013 | Reineke Reitsma

  Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest...

• Report The Digital Affluent: A Demographic Overview

  North American Consumer Technographics®

  July 12, 2012 | Reineke Reitsma

  Online affluent consumers in North America, defined as individuals with at least $1 million in investable assets, show unique behaviors with regards to their finances. Although Seniors overall have...

• Report A Market Researcher's Introduction To The Future Of Online Customer Experience

  June 30, 2010 | Reineke Reitsma

  The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Report How Europeans Pay For Goods And Services

  December 11, 2008 | Alexander Hesse, Reineke Reitsma

  No two countries are the same when it comes to retail payment habits in Europe. Unlike in the US — where most firms can offer their customers a uniform set of payment options — companies selling...

• Report Technographics® Insight: Global Financial Attitudes Among Online Consumers

  August 18, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at the financial attitudes among online consumers globally. It compares online consumers¿ willingness to shop around for financial products, trust in...

• Report Technographics® Insights: How Gender Affects Investment In Europe

  May 7, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at how gender affects investment behavior in Europe. It examines the differences in investment ownership, attitudes and behavior among European male and...

• Report Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2007

  March 27, 2008 | Reineke Reitsma

  This highlight deck summarizes the key findings from Forrester's European Technographics Online Financial Services Survey, Q4 2007.

• Report Technographics® Insight: Card Ownership And Usage In Europe

  March 26, 2008 | Reineke Reitsma

  This Technographics Insight takes a look at card ownership and usage in Europe. It examines and compares the number of cards regularly used by Europeans and why they do or don¿t use multiple cards.

• Report How European Seniors Research Financial Decisions

  January 4, 2008 | Reineke Reitsma

  The senior segment in Europe currently represents a third of the total population and is expected to grow in the coming years. European seniors are an attractive target group, as they tend to have...

• Report How European Young Professionals Research Financial Decisions

  November 20, 2007 | Benjamin Ensor, Reineke Reitsma

  Young professionals are an attractive group for financial companies — they are an affluent segment of the population, whose incomes are likely to grow with their career paths, and who have an...

• Report European Retailers Still Need To Offer Multiple Online Payment Methods

  January 2, 2007 | Reineke Reitsma

  In 2006, 56% of European Net users regularly shopped online but not all of them made their payments online. European online shoppers continue to use a mix of online and offline payment methods to...